NEW YORK--(BUSINESS WIRE)--Over the past two years, hundreds of local advertisers across the country have shared examples of the ways multi-screen advertising have helped their businesses flourish though the Comcast Spotlight LAMP (Local Advertiser Multi-screen Performance) Awards. Now, the awards are back for a third year, recognizing companies both large and small that are reaching multitasking consumers through television and digital marketing.
One of the first programs of its type in local media, the Comcast Spotlight LAMP Awards are open to local and regional advertisers in Comcast Spotlight’s service area which have combined television and digital advertising through Comcast Spotlight. Comcast Spotlight’s advertisers can visit www.TheLAMPAwards.com to enter the competition by providing information about their eligible advertising campaigns and the results those campaigns achieved.
“It’s been remarkable to see how many businesses have benefitted from making multi-screen advertising the centerpiece of their marketing efforts,” said Kellie Grutko, Senior Vice President of Marketing for Comcast Spotlight. “We’ve had restaurants, daycares, hospitals, retailers, banks and so many more, and what they all have in common is that TV and digital advertising worked together to reach more customers more effectively.”
Comcast Spotlight advertisers can enter the LAMP Awards through August 31. The competition is divided into three categories, based on annual media spending levels with Comcast Spotlight: $25,000 and under; $25,001-$100,000; and $100,001 and above. A grand-prize winner from each spending level will receive a trip to New York City and the opportunity to join a group tour of 30 Rockefeller Plaza and a group dinner hosted by Food Network.*
Comcast Spotlight’s multi-screen advertising solutions combine the ability to deliver messages across approximately 50 demographically targeted television networks and on the award-winning XFINITY.com, the flagship online destination for millions of Comcast customers. Both TV and digital advertising can be geographically targeted to reach specific neighborhoods or air across one or more full markets. More information about Comcast Spotlight’s multi-screen advertising solutions is available at http://bit.ly/1CEDME0.
Full details of the Comcast Spotlight LAMP Awards, including rules and eligibility requirements, the entry process and more, are available at TheLAMPAwards.com/official-rules.
*Activities subject to change
About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 80 markets with approximately 35 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.
