WASHINGTON--(BUSINESS WIRE)--W2O Group, an independent global network of leading marketing communications firms, and Health Data Consortium (HDC), a public-private partnership dedicated to igniting innovation with the power of health data, today announced they will host The Role of Social Media Data in Healthcare workshop at Health Datapalooza 2015 on Wednesday, June 3. The first-of-its-kind event will feature some of the industry’s foremost thought leaders and trailblazing organizations, including GlaxoSmithKline, Centers for Disease Control, IBM Watson Health, Boston Children’s Hospital, Illinois Hospital Association, Mayo Clinic and Massachusetts General Hospital. Registration for the event is available to all Health Datapalooza attendees.
“Social media, and the data it generates, provides unique and valuable information to the healthcare industry, in sectors ranging from public health and care quality to population health and patient engagement,” said Rob Cronin, practice leader at W2O Group. “Stakeholders must take advantage of this rapidly growing resource and its untapped potential to drive innovation, education and clinical improvement. W2O Group and HDC are proud to invite Health Datapalooza attendees to this first-of-its-kind gathering of healthcare, technology and social analytics leaders.”
The inaugural workshop features nine case studies from top industry leaders and organizations who are harnessing the value of social media data, each showcasing how they incorporate it to identify public and population health issues, measure quality, and improve safety and care. Attendees will hear directly from speakers using social data to solve critical issues in healthcare through a series of presentations as well as collaborative group discussions. The discussion will be captured on Twitter using the following hashtags: #HCSMdata and #hdpalooza.
Featured topics and presenters include:
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Project CRaWL: How Social Listening is Improving Healthcare Product
Safety at GSK
- Eric Smith, Pharm.D., Director, Safety Evaluation and Risk Management, GlaxoSmithKline
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How the Centers for Disease Control (CDC) is Using Social Data to
Improve Public Health
- Jay H. Dempsey, M.Ed., Senior Health Communication Specialist, Centers for Disease Control and Prevention
-
How IBM Watson Health is Transforming Healthcare Innovation
- Kathleen McGroddy Goetz, Ph.D., Vice President, Partnerships & Solutions, IBM Watson Health
-
Learning from Physician Social Engagement: MDigitalLife’s Social
Oncology Project
- Greg Matthews, Managing Director of MDigitalLife, W2O Group
-
How Merck and Boston Children’s Hospital Characterized Sleep Issues
Using Twitter
- Jared Hawkins, PhD, Research Associate, Boston Children’s Hospital & Harvard Medical School
-
Innovations in Social Media Application at Mayo Clinic
- Lee Aase, Director, Mayo Clinic Center for Social Media
-
Use of Social Media to Identify Foodborne Illness
- Jay Bhatt, D.O., Chief Health Officer, Illinois Hospital Association
-
How Social Sentiment Analytics Reflect Hospital Quality
- Garry Choy, MD MBA, Assistant Chief Medical Information Officer for Advanced Technologies, Massachusetts General Physicians Organization, Massachusetts General Hospital; Co-founder, CredSimple
-
Measuring Patient-Perceived Quality of Care in U.S. Hospitals Using
Twitter
- Jared Hawkins, PhD, Research Associate, Boston Children’s Hospital & Harvard Medical School
About the Health Data Consortium
The Health Data Consortium is a collaboration among government, non-profit, and private sector organizations working to promote the accessibility, liquidity and responsible use of health data to ignite disruptive innovation and improve the patient experience. We will realize this mission through policy, education and targeted programs. The Consortium promotes health data best practices and information sharing; and works with businesses, entrepreneurs, and academia to help them understand how to use data to develop new products, services, apps and research insights. Learn more at www.healthdataconsortium.org or @hdconsortium on Twitter.
About W2O Group
Founded and led by Chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. W2O Group’s network includes WCG, Twist Mktg, BrewLife and W2O Ventures, with 11 offices in the United States and Europe. For more information, please visit http://w2ogroup.com.
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