PARSIPPANY, N.J.--(BUSINESS WIRE)--Kent International, the second largest bicycle supplier to the Mass Market U.S., announced today a three-year agreement to become a licensee of Margaritaville, LandShark, and It’s 5 o’Clock Somewhere brands, with plans to develop a line of co-branded adult and children’s bicycles, helmets and baskets.
Inspired by the lyrics and philosophy of singer, songwriter and author Jimmy Buffett, Margaritaville transports its guests to the island destination of their memories or dreams. Kent International will apply that essence of escapism and tropical spirit to the co-branded line, which will be distributed to all of its retailers in the United States.
“Margaritaville’s iconic name brings to mind the desire to kick back and escape the everyday,” said Paul Robb of Margaritaville. “We look forward to working with Kent International to provide Margaritaville branded bicycles for anyone looking to pedal their way to paradise.”
“We are excited to produce Margaritaville, LandShark, and It’s 5 o’Clock Somewhere bicycles and accessories,” said Scott Kamler, President of Kent International. “Kent International prides itself on making bikes that are great looking, functional, and bring joy to the lives of its riders. Partnering with these like-minded brands was a natural fit for us.”
This news comes on the heels of Kent International’s announcement that it has just opened a 200,000 square foot bicycle manufacturing facility in Manning, South Carolina, to supply Wal-Mart and other retailers with the first domestically produced bicycles sold in more than 15 years. The opening of the facility will contribute to the creation of more than 200 jobs by 2017.
ABOUT MARGARITAVILLE®:
Inspired by the lyrics and lifestyle of singer, songwriter and author, Jimmy Buffett, the Margaritaville brand of products, services and experiences provide guests and consumers a tropical escape and the opportunity to enjoy the sights, sounds and tastes of their favorite destination regardless of their current latitude. Since launching its first restaurant location in Key West, Fla. in 1987, Margaritaville has expanded domestically and internationally to restaurants, retail shops, vacation ownership and cruise partnerships, as well as resorts and casinos, including its 349 room flagship luxury resort opening this summer in Hollywood Beach, Florida. Consumers can also enjoy the sights, sounds and tastes of Margaritaville at home through its national radio station on Sirius/XM, retail products including apparel, frozen concoction makers, home décor and food, beverage and spirits lines consisting of Margaritaville tequilas, rums, LandShark Lager and Island Tea. Margaritaville is more than a product or a place, it's a state of mind.
About Kent International
Kent International Inc., a family-owned business, with history dating back to the early 1900s, creates innovative products that get you moving. At Kent, our goal is to get you where you want to go and to get you there safely. We use only the best materials in crafting our products to the highest quality standards; our products don't ship until we are confident they are safe enough for our own families. The company has been supplying Kent products to fun loving parents and their children in more than 20 countries ever since. Kent's products are sold at top quality retailers across the nation. Visit www.Kent.bike for more information.
