LOS ANGELES--(BUSINESS WIRE)--iMedia Communications, Inc. (@imediatweet, #imediasummit), the leading event and media company for the marketing community, announced the winners of the 12th annual iMedia ASPY Awards at an awards gala at its iMedia Agency Summit. Only agency executives are eligible to vote for the awards.
2015 iMedia ASPY Award winners and finalists:
- Best Data, Research, or Analytics Solution: Google Analytics (finalists: Bit.ly, eMarketer, Flurry from Yahoo, Ghostery, Simply Measured)
- Best Mobile Partner: Pandora (finalists: Conversant, PlaceIQ, Tapad, Thinknear)
- Best New Media Innovation: Tapad Device Graph RTB Access (finalists: Are You a Human, Bionic Ad Platform, INVIDI, SET by Conversant)
- Best Programmatic Partner: The Trade Desk (finalists: Accordant Media, DataXu, Goodway Group, MediaMath)
- Best Social Partner: BuzzFeed (finalists: Hootsuite, MomentFeed, NetBase, Spredfast)
- Best Video Partner: TubeMogul (finalists: Adap.TV, NCC Media, Visible Measures, YuMe)
- Customer Service Award: eMarketer (finalists: Goodway Group, Tapad, Thinknear, YuME)
- Rising Star: Chris Martin, Tapad (finalists: Andrew Skerlov, Goodway Group; Chris Martin, Tapad; Matthew Paster, Facebook; Taylor Harris, Pandora)
- Industry Luminary: Peter Naylor, Hulu (finalists: Carolyn Everson, Facebook; Joe Zawadzki, MediaMath; Lisa Utzschneider, Yahoo; Tod Sacerdoti, BrightRoll)
(Photos: http://bit.ly/2015ASPYpics; winner descriptions: http://bit.ly/2015iMediaASPYWinners)
The marketing community submits ASPY candidates during an open-call nomination; this year, over 150 unique companies and individuals were nominated. The ASPY advisory board culls down the nominee list into finalists, then the agency community votes for its favorites. Over 1500 votes were cast this year. The 2015 advisory board was made up of senior agency industry executives.
“We were thrilled to see the companies the community nominated this year,” said Peter Platt, 2015 iMedia ASPY Award advisory board chairman, and president, PSquared Digital. “The ASPYs are truly industry-driven awards, and a reflection of the partners the agencies most trust and value.”
“In the evolving agency landscape, the role of marketing partner has never been more important,” said Kurt Indvik, vice president, iMedia Communications, Inc. “The agencies voted for the companies that are providing critical innovation and service.”
ABOUT IMEDIA COMMUNICATIONS, INC.
iMedia Communications, Inc. is the leading event and media company for marketing, media, and advertising leaders. (See also http://bit.ly/iMediaSummits.)
ABOUT THE IMEDIA ASPY AWARDS
The iMedia ASPY Awards recognize the marketing industry’s most innovative and valuable partner companies, as determined by agency executives.
