NEW YORK--(BUSINESS WIRE)--A GfK study of 26 countries worldwide showed that people in Canada and The Netherlands are the most likely to trust other people. The new research reveals that 85% of Canadians trust people completely or generally, which puts Canada and The Netherlands tied as the countries most trusting of people.
To request a full report on this study, write to jeff@punchcanada.com.
Every two years, the GfK Verein measures trust in Institutions, Economic Sectors, and People in countries around the globe. Looking just at Currency, Canada posted the second-highest trust score, at 88%; although that does represent a drop of 3 percentage points from Canada’s 2013 level, only Switzerland posted a better currency score (92%) this time around.
Among Institutions, Political Parties scored last in Canada, trusted by only 27% of Canadian respondents; this marks a drop of 3 points compared to 2013, offsetting a 2-point increase between 2011 and 2013.
Apart from its Currency, Canada’s other highly trusted institutions are Military/Army (trusted completely or generally by 82% of Canadians), Police (80%), Justice System/Courts (75%), and Public Administration and Authorities (68%).
The Internet (trusted by 40% of Canadians) and Large Companies/ International Corporations (32%) both lost trust in 2015, dropping 10 percentage points each compared to 2013. Both are viewed as less trustworthy than Media (53%), Church (55%), and Government (62%).
Looking at Economic Sectors, Canadians place the highest trust in Trades (such as plumbers and electricians), who scored 82%. Telecommunications/Internet Service Providers earned the least trust, at 55%.
About GfK
GfK is one of the world’s leading research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion.
To find out more, visit www.gfk.com/us or follow GfK on Twitter: https://twitter.com/GfK_en
About GfK Verein
The GfK Verein was established in 1934 as a non-profit organization for the promotion of market research. Its membership consists of approximately 600 companies and individuals. The purpose of the Verein is to develop innovative research methods in close cooperation with academic institutions, to promote the training and further education of market researchers, to observe the structures and developments in society, the economy and politics that play a key role in private consumption, and to research their effects on consumers. Survey results are made available to the membership free of charge. The GfK Verein is a shareholder in GfK SE.
