ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--AXE®, the #1 men’s fragrance brand*, is shaking things up in the fashion world and changing the definition of style. Starting today, AXE® and style authority Esquire, are searching high and low for the future of fashion and are giving aspiring menswear designers a chance to showcase their original work at an event during New York Fashion Week this fall. These up-and coming artists will join the AXE® White Label Collective, a mentorship program dedicated to giving musicians and designers the tools they need to take their talents to the next level.
As part of the AXE® White Label Collective, five aspiring designers will be selected to turn their aspirations into action through exclusive access to industry resources and career-catapulting opportunities. In addition to unveiling their collections during New York Fashion Week, these budding artists will receive one-on-one design and style mentorship sessions with award-winning musician John Legend, menswear designer Billy Reid and Esquire Fashion Director Nick Sullivan. AXE White Label Collective designers will also be featured in the September issue of Esquire.
“I wouldn’t be where I am today if I didn’t have game-changing mentors in my life that helped me hone my craft and open doors,” said John Legend. “The importance of mentorship transcends to all career paths, which is why I’ve teamed up with the AXE® White Label Collective. Beyond looking for what’s interesting and new in the world of music, I’m also looking for what’s interesting and new in the world of fashion and style.”
From May 4 through May 24, designers can visit www.axewhitelabel.com to submit a video and photos of up to three original menswear designs including clothing, outerwear and accessories, for a chance to be selected.
“AXE® has always encouraged individuality and what better expression of individuality is there than one’s personal style,” said Matthew McCarthy, senior director, AXE & Men’s Grooming for Unilever. “The AXE® White Label Collective is giving one-of-kind exposure to today’s most innovative designers who otherwise would not have the chance to participate in fashion’s most important stage.”
About AXE®
With a full line of grooming products including daily fragrance sprays, deodorants, anti-perspirants, shower gels, shampoos and styling products, AXE helps give guys the edge to feel their best. In addition to being the #1 men’s fragrance brand*, AXE is a lifestyle brand that engages guys and girls with unique experiences like no other brand can.
Visit AXE on Facebook or follow us on Twitter, and Tumblr to get access to exclusive content, special promotions, and more.
*Based on volume of men's grooming products sold (excluding shaving hardware): Total US Market for Men's Grooming Products 52 weeks ending November 23, 2013
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.
Unilever’s Sustainable Living Plan (USLP) aims to double the size of its business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is Unilever’s strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever ranked number one in its sector on the 2014 Dow Jones Sustainability Index.
All of Unilever’s global factory network, as well as its US non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.
For more information on Unilever US and its brands visit: www.unileverusa.com
To connect with Unilever US via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever US via Twitter follow: @unileverusa
To learn more about taking small actions that can make a big difference visit: https://www.projectsunlight.us
No purchase necessary. Void where prohibited. AXE White Label Collective is sponsored by Conopco Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 years of age & older. Begins 12:01 p.m. ET on 5/4/15 and ends 11:59 p.m. ET on 5/24/15. For Terms and Conditions, visit axewhitelabel.com.
About Esquire
Esquire (www.esquire.com), published by Hearst Magazines, is the most-honored monthly magazine in America. Over the past 16 years, it has won a total of 16 National Magazine Awards. Its Web site and e-reader applications have been similarly honored—Esquire won the first-ever National Magazine Award for iPad applications. In addition to its U.S. flagship, Esquire publishes 27 editions around the world. Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching nearly 81 million readers in print (Fall 2014 MRI gfk) and nearly 44 million site visitors each month (comScore). In addition, the company publishes close to 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, manages 18 websites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN. Hearst Magazines has published more than 150 apps and digital editions for the iOS and Android platforms. The company also includes iCrossing, a global full-service digital marketing agency. Follow Esquire on Twitter at @Esquiremag.
