EMERYVILLE, Calif. & OAKLAND, Calif.--(BUSINESS WIRE)--For nearly 50 years, Peet’s Coffee and the Golden State Warriors have been known as “The Bay’s Coffee” and “The Bay’s Team” respectively. Now, the two local icons have teamed up to create a special coffee blend – Warriors Grounds – to celebrate their shared roots and fan base. Warriors Grounds, 10 oz. pre-ground bags, will be available tomorrow, April 15 through May 30 in all Bay Area Peet’s retail locations, local grocery stores and Peets.com. Also, five percent of Warriors Grounds’ proceeds will benefit the Warriors Community Foundation to support local underserved youth.
Tomorrow Night Only (April 15): Peet’s will give away 100 FREE BAGS of Warriors Grounds at Oracle Arena tomorrow night during the Warriors home game against the Denver Nuggets. One hundred (100) lucky fans will receive a bag of Warriors Grounds during a row giveaway at Fan Night.
“Our new Warriors Grounds is a coffee as dynamic and smooth as the Dubs are on the court,” said Peet's Coffee Roastmaster Doug Welsh. “A classic Peet’s dark roast play, we’ve uniquely crafted a robust, earthy blend highlighting some of our favorite beans from the Indo-Pacific and Africa.”
Peet’s Warriors Grounds: Product Details
- Price: $9.99 (10 oz bag, pre-ground for drip coffeemakers)
- Availability: All Peet’s Bay Area retail locations, local grocery stores, and Peets.com
- Proceeds: Five percent, up to $10,000, will support local underserved youth through the Warriors Community Foundation
- Tasting Notes: Robust and earthy with a silky smooth finish featuring beans from Java, Papua New Guinea, Sumatra, and Kenya
- Limited Offer: Available April 15 - May 30, 2015
The Golden State Warriors are experiencing a franchise record of most wins for a season as they head into the 2015 NBA Playoffs for the third consecutive season, the first time the Warriors have seen the post-season three years in a row since the 1970’s.
ABOUT PEET'S COFFEE
Peet's Coffee is a U.S. specialty coffee company founded by Alfred Peet in 1966 in Berkeley, CA. Mr. Peet grew up in the coffee trade and moved to America from Holland after World War II. Mr. Peet’s coffee style was unlike anything Americans had ever tasted before - small batches, fresh beans and a superior quality roast that is rich and complex. By 1969, Peet's Coffee in Berkeley became a gathering place for coffee devotees (known as ‘Peetniks’) and other artisan food crafters, and the area soon became known as 'The Gourmet Ghetto.' Alfred Peet's influence of the artisan coffee movement inspired a new generation of coffee entrepreneurs, including the founders of Starbucks. Today, Peet’s Coffee upholds its commitment to high quality and freshness by sourcing the world’s best beans, roasting in small batches, and maintaining a strict standard of freshness through its unique direct store delivery network. Peet's continues to grow its business through its retail, grocery and e-commerce channels while maintaining the premium quality of its coffee. Peet’s is a private business owned by JAB Holding Co. For more information visit www.peets.com. Connect with Peet's on Facebook at facebook.com/peets, Twitter at twitter.com/peets_tweets and Instagram at instagram.com/peetscoffee.
ABOUT GOLDEN STATE WARRIORS
The Golden State Warriors organization, currently in its 69th year of operation, is a charter member of the National Basketball Association. Founded in 1946, the Warriors called the city of Philadelphia home for 16 memorable years before moving to the West Coast in 1962 to become the San Francisco Warriors and ultimately, in 1971, the Golden State Warriors when the team moved across the Bay to its current home in Oakland. The team’s storied history includes three NBA Championships, six of the NBA’s 50 Greatest Players and 26 members of Naismith Memorial Basketball Hall of Fame. For more information on the Golden State Warriors, visit www.warriors.com.
ABOUT WARRIORS COMMUNITY FOUNDATION
The Warriors Community Foundation is dedicated to making a meaningful and lasting impact on the lives of underserved youth in the Bay Area. The Foundation, established in 2012 under the team’s new ownership group, extends the Warriors organization’s impact locally and continues a longstanding tradition of community involvement. For more information, visit warriors.com/foundation.
