Crazy Cuizine® Heats up the Freezer Aisle with Two New Sriracha Offerings

Asian Food Manufacturer Unveils New Honey Sriracha Chicken Bites and Sriracha Chicken Potstickers

SANTA FE SPRINGS, Calif.--()--Crazy Cuizine, known for bringing authentic Chinese, Japanese, and Korean cuisine to the dinner table in just minutes, is adding a spicy new flavor to its popular line-up of frozen Asian entrees and appetizers – SRIRACHA! Two additions to its line of premium frozen meals include Honey Sriracha Chicken Bites and Sriracha Chicken Potstickers, bringing an exciting new flavor profile to the often times drab frozen food aisle.

“Our research shows consumers want bolder, more ethnic flavors and we’re here to deliver,” said David Weinberg, marketing director at Day-Lee Foods, Inc. “Sriracha has become a very ‘hot’ flavor – and these two new products offer a unique way for fans to enjoy it. There’s a balance of sweet and heat in the Honey Sriracha Chicken Bites, and lots of flavor in the Sriracha Chicken Potstickers.”

New Sriracha Chicken Potstickers bring a flavorful kick to traditional dumplings and can be eaten alone – or with dips, or as part of delicious, semi-homemade recipes. Similarly, new Honey Sriracha Chicken Bites combine spicy sriracha taste with sweet honey flavor to give them a perfectly balanced tang. These sweet and savory bites contain big pieces of lightly battered, tender chicken breast meat and can be served as an appetizer, or delicious meal for the whole family. Like all Crazy Cuizine products, Sriracha Chicken Potstickers and Honey Sriracha Chicken Bites have no added MSG or trans fats and come fully cooked, ready to eat from freezer to table in 18 minutes or less. Sriracha Chicken Potstickers and Honey Sriracha Chicken Bites will be rolling out to store shelves beginning April 2015.

A better value than take-out, Crazy Cuizine premium entrees can be paired with vegetables, rice, or other side dishes for a quick, delicious dinner bursting with authentic and new Asian flavors. The existing Crazy Cuizine line of convenient family meals includes a variety of Asian signature flavors, including Mandarin Orange Chicken, Teriyaki Chicken, Sweet-Chili Chicken, Korean BBQ Chicken, General Tso’s Chicken, Chicken and Pork Potstickers, and the new Crazy Cuizine International Favorites line (Chicken Tikka Masala, Garlic Chicken & Noodles, Beijing Broccoli Beef). Consumers can find Crazy Cuizine products at grocery chains such as Albertson’s, Safeway, Vons, Ralphs, Food for Less, Raley's, SaveMart, Lucky Supermarkets, Jewel, and many more. For more information about Crazy Cuizine products and delicious recipe ideas, visit www.crazycuizine.com.

Crazy Cuizine

A Day-Lee Foods brand, Crazy Cuizine is a line of authentic Asian dishes inspired by classic Japanese, Chinese and Korean recipes. Using Asian signature flavors, Crazy Cuizine brings delectable Asian favorites from freezer to table in 18 minutes or less, with products like Mandarin Orange Chicken, Teriyaki Chicken, Korean BBQ Chicken, General Tso’s Chicken, Sweet-Chili Chicken, and Chicken and Pork Potstickers. For more information about Crazy Cuizine, visit www.crazycuizine.com.

Day Lee Foods

Day-Lee Foods, Inc. has been delivering quality meat products to food service and general consumer markets for more than 30 years. Under its consumer brands, Crazy Cuizine and Day-Lee Pride, the company is a leader in the frozen Asian-cuisine-category, producing restaurant-quality dishes that deliver authenticity, value and convenience. For more information about Day-Lee Foods, visit www.day-lee.com.

Contacts

Rachel Kay Public Relations
Natalie Terashima, 877-975-3423 ext. 2
Natalie@rkpr.net

Contacts

Rachel Kay Public Relations
Natalie Terashima, 877-975-3423 ext. 2
Natalie@rkpr.net