TORONTO--(BUSINESS WIRE)--nice’n easy proudly announced Christina Hendricks as its Brand Ambassador in January. Now, for the first time since her teens, she has shifted a few shades away from her trademark red locks to find her true colour and reveals a new side of herself as a golden blonde. Shifting a shade allows you to still feel and look like the most amazing you, and now it’s time for Christina to see if blondes really do have more fun!
“I love this golden blonde, I’m really loving it! I was born blonde, so I wanted to rediscover that – a colour that was true to me,” says Christina.
Next month sees the premiere of the final season of Mad Men air and is the last time Christina will play her much-loved, fiery red-headed character Joan, so her hair colour shift couldn’t have come at a more perfect time. Ever since making her initial shift early in her career and throughout all seven seasons of Mad Men, red has been her hair colour – until now…
Changing hair colour and shifting to a new shade expresses the personal and emotional end of Mad Men, and helps to encourage new beginnings for Christina. With new projects on the horizon, the time had come to shift away from Joan with the excitement to become a leading lady in another role. Change can be daunting but with nice’n easy, it doesn’t have to be as you know the colour is going to be natural-looking and true to you.
“I know that a hair colour change can be emotional. Some people remember certain times in their life by the people they were with at the time, someone they were dating, or their job, whereas I often relate memories to what colour my hair was at the time. My high school job was working in a salon as a shampoo girl, so I was used to seeing people transform themselves with their hair, which is why it has always been significant to me. I can’t wait to help give women the confidence to shift a shade and still look and feel their most amazing selves.”
Christina continues, “Shifting a few hair colour shades does signify a new chapter in my life. I was excited to change my colour. I’ve been the same shade of red for many, many years but I grew up blonde, so there are definitely both colours within me. My new nice’n easy golden blonde colour is perfect and I love looking back at a blonde in the mirror.”
Clairol Color Director James Corbett says, “If the world’s most iconic redhead can shift a shade and find an amazing new colour, then other women can, too. And even a small change in hue can make a big difference, to how you look and also to how you feel. nice’n easy makes that true-to-you colour easy to find, with 45 shades that each deliver natural-looking tones and highlights.”
The nice’n easy Shift a Shade advertising campaign featuring Christina’s new blonde hair colour will air April 2015.
#ShiftAShade
nice’n easy Permanent Colour Crème in Natural Honey
Blonde (8G), SRP 9.99
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