NEW YORK--(BUSINESS WIRE)--Prophet, a next generation brand and marketing strategy consultancy, announces that Tali Krakowsky has joined the firm’s New York office as a partner in the design practice, effective immediately.
“We are very pleased to welcome Tali to the team. She has unique abilities that will immediately contribute to the ongoing evolution of our creative work to be more ‘digital-first,’” explained Peter Dixon, the firm’s Chief Creative Officer. “She is one of the smartest designers I’ve ever met, and one of the strongest strategic thinkers about the role of experience in influencing perceptions and behaviors.”
For over 15 years Krakowsky has been dedicated to developing design strategies and immersive customer experiences for companies like Chanel, Google, Sephora and Victoria’s Secret, integrating new media, storytelling and space. Prior to joining Prophet, she was the Founder and Creative Director at Apologue, an experience design studio. Earlier, she was the Director of Experience Design at Imaginary Forces. In the course of her career she has worked with global clients such as Bloomingdale's, BMW, Citibank, Columbia Doctors, HBO, Jose Cuervo, Lexus, MAC, MoMA NYC, PNC, Qualcomm and Timberland.
"It is a thrilling time to join this team of forward-thinkers and creators at Prophet,” Krakowsky said. “As digital media currents are increasingly running through every brand across every touchpoint, there is no more exciting time to integrate intelligence, innovation and creativity to deliver a new generation of thinking and design. The powerful mix of strategy and analytics excellence, processed through innovation and strategic-led design, promises to create solutions for a new world in a new way that is powerful, emotional, profitable and beautiful."
At Prophet, Krakowsky will continue to develop new and innovative approaches to integrating a digital pulse into brands and finding unique ways to help clients grow. “Her role for the firm–and in the work–will help make stronger connections between strategic ideas and human experiences, between brand concepts and brand content,” added Dixon.
Krakowsky has a Bachelor of Fine Arts in Communication Design from the Parsons School of Design and a Master of Arts from UCLA’s School of Architecture.
About Prophet
Prophet is a next generation consultancy that fuses insights, strategy, creativity and imagination to help clients create better ways to grow. We uncover deeper customer insights, build stronger brand relevance and deliver engaging customer experiences for some of the world’s most successful companies such as BMW, Cisco, Electrolux, GE, Johnson & Johnson, McDonald's, Siemens, UBS and Zurich Financial. Our 300+ experts in marketing, innovation, digital and design help companies bridge the gap between strategy and execution to drive real market impact.
