NEW YORK--(BUSINESS WIRE)--How are brands faring in the age of Millennials, smartphones, and social media? Can brand equity survive in this disruptive environment? In a presentation tomorrow at the Advertising Research Foundation’s Re:Think conference, GfK’s Eric Villain (Managing Director, Brand and Customer Experience) and GfK MRI’s Susan Nunez (VP, Advertiser Sales) will take a provocative look at brand growth and measurement.
The ARF conference, whose theme is “Where Leaders Ignite Growth,” is taking place today and tomorrow at the New York Hilton.
In their session, which will be held at 5:30PM on the 17th in Sutton South (2nd floor), Villain and Nunez will explore such questions as
- Are Millennials, the leaders of tomorrow, truly different – or are they simply going through the same patterns that previous generations did at their age?
- Is positive brand equity turning volatile?
Villain and Nunez will unveil insights combining decades of trending data, helping attendees understand how brand equity has changed and what can be done to preserve it in the future.
About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
For more information, please visit www.gfk.com/us or follow GfK on Twitter: https://twitter.com/gfk_en
