BRIDGEWATER, N.J.--(BUSINESS WIRE)--IGATE Corporation (“IGATE” or the “Company”) (NASDAQ: IGTE), the New Jersey-headquartered integrated technology and operations solutions provider, today announced the creation of an Integrated CX (Customer Experience) solution leveraging Adobe Marketing Cloud that addresses the needs of global corporations for delivering customer engagement through integration of various digital channels and enterprise technologies across geographies.
The solution provides capabilities to build leading edge digital platforms. It seamlessly integrates Adobe Marketing Cloud with underlying enterprise business technology platforms for CRM, data management, analytics, mobility, middleware, external systems and data sources. The solution will boost multi-channel customer engagement and drive commerce by introducing a continuous business process cycle through targeted outreach, empowered sales and relevant interactions over multiple channels.
Apoorva Singh, SVP and Head of Digital at IGATE, said, “This is an example of yet another innovation by IGATE to help our clients deliver best-in-class customer engagement. The integration of enterprise technology and business processes is critical for the digital transformation charters of our clients.”
In 2014, IGATE had unveiled IROCS, an Intelligent Retail Omni-Channel Solution to help retailers increase revenue across channels. IROCS provided retailers with a single view of shopping across channels, enabling them to provide a superior shopper experience during each engagement across touch points, leading to cross channel collaboration.
IGATE had also launched Social Insight in 2014, a solution that applies statistical modeling to social media conversations to help improve campaigns and promotions.
IGATE will showcase all three solutions at the Adobe Summit in Salt Lake City in March this year.
Read more about Integrated CX at: http://www.igate.com/services/digital-services/offerings/solutions/integrated-customer-experience
Read more about Social Insight at: http://www.igate.com/services/digital-services/offerings/solutions/social-insight-platform
Read more about IGATE’s digital practice at: http://www.igate.com/services/digital-services/overview
Read more about IGATE’s unique ITOPS model at: http://www.igate.com/about-us/igate-edge/itops-model
IGATE is a global leader in providing integrated technology and operations-based solutions, headquartered in Bridgewater, New Jersey. As a trusted partner to corporations in North America, Europe and Asia Pacific, IGATE provides solutions to clients’ business challenges by leveraging its technology and process capabilities, underwritten by an understanding of domain and industry imperatives. With revenues over US$ 1.2 billion, and a global employee talent capital of over 33,000, IGATE offers productized applications and platforms that provide the necessary competitive and innovation edge to clients across industries, through a combination of speed, agility and imagination. IGATE is listed on NASDAQ under the symbol IGTE.
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