BELLEVUE, Wash.--(BUSINESS WIRE)--Baobest™ Baobab, creator of nutrient-dense superfood products, is debuting a dynamic new aesthetic for its Baobest™ Baobab Fruit Powder™ and BaoBites™ Superfruit Snacks as well as a new, convenient package size. The elevated packaging features a refreshed logo, lively and eye-catching colors, and a sleek modern design with animated fruit graphics that grab attention at first glance. Nutritional attributes are highlighted front and center of the packaging calling out the product’s gluten-free, vegan, and non-GMO profiles. Attendees of Natural Products Expo West will have a chance to view the new look and sample delicious Baobest Baobab products, March 6-8 at booth #5081.
Known as the “Queen of Superfruits,” baobab is an African wild-harvested superfruit naturally bursting with fiber, essential minerals and electrolytes, and has more oxygen radical absorbance capacity (ORAC) units than blueberries, goji berries or pomegranates. With a light, subtly tangy flavor, baobab contains six times the vitamin C of oranges, and blends perfectly with other fruit flavors, making it a perfect nutrient-rich addition to yogurt, smoothies, oatmeal, sports drinks and more.
“We aim to not only help people thrive, but also empower them to live a healthier quality of life,” said Stephan Broburg, General Manager of Baobab Foods, the parent company of Baobest Baobab. “Baobab is a superfood unlike any other with nutritional benefits and antioxidant activity that is off the charts, but the special relationship we have with baobab harvesting cooperatives also has a positive social impact by helping to empower women in southern Africa who harvest the fruit. Our mission is to inspire others to live well, live aware, and give back to the world and themselves through this amazing superfruit, which we feel is better reflected through our new packaging and lively brand identity that celebrates the tree of life.”
In addition to its fresh new look, Baobest Baobab is launching a new 40 gram single-serve pack size for its BaoBites Superfruit Snacks. Like all Baobest Baobab products, BaoBites are vegan, gluten free, non-GMO, sustainable, and are free of cholesterol, and allergens including dairy, eggs, nuts, wheat and soy. The flavor packed deliciously addictive bite-size fruit morsels are made with baobab fruit powder, real fruit concentrates and pectin, and are perfect for adding some zing to snacking, baking, trail mixes and more. BaoBites Superfruit Snacks have twice the antioxidants of dried blueberries, 3 grams of fiber, and are only 128 calories per 40 gram serving, available in exotically delicious favors like Blood Orange, Peach Mango and Pomegranate.
A cornerstone of the line, Baobest Baobab Fruit Powder is made with only one ingredient, 100 percent organic, pure, raw and unprocessed baobab. Available in 7 and 16 ounce bags, this revitalizing superfruit powder delivers a powerful dose of nutrition with 24 percent of the daily recommended value of fiber per 12 gram serving.
Baobest Baobab products can be found at grocery, natural and specialty retailers including BaobabFoods.com and Amazon.com. For more information, please visit BaobabFoods.com.
About Baobest™ Baobab
Founded in 2011, Baobab Foods is the leading supplier and manufacturer of baobab superfood products, including Baobest™ Baobab branded products and industrial ingredients like baobab raw fruit powder, BaoBites and moringa leaf extract. As the world’s largest processor and marketer of baobab superfruit from southern Africa, Baobab Foods is committed to socially-responsible and sustainable harvesting of baobab, and has pioneered best-practice forestry techniques with its partners, including techniques like hand-harvesting from wild trees. The company is committed to working with local harvesters by creating sustainable income for women in southern Africa, helping provide opportunities to uplift themselves from poverty with fair living wages to in turn feed their families, and gain access to medical care and education for their children.