NEW YORK--(BUSINESS WIRE)--Prophet, a next generation brand and marketing strategy consultancy, announces that Vice Chairman David Aaker will be inducted into the AMA NY chapter’s 2015 Marketing Hall of Fame®. Aaker is one of four 2015 inductees selected for outstanding contributions to the field of marketing. Other inductees include Shelly Lazarus, chairman emeritus, Ogilvy & Mather, Yvon Chouinard, founder, Patagonia, Inc., and Trevor Edwards, president, Nike Brand, Nike, Inc.
“We are very proud of Dave and all of his accomplishments over the years,” said Michael Dunn, Chairman and CEO of Prophet. “Prophet, our consultants and our clients are fortunate to have worked with and learned from him for the past 16 years. We’re thrilled that his great thinking and contributions to the industry are acknowledged with this great achievement.”
The Marketing Hall of Fame (www.marketinghalloffame.org) celebrates brilliance in marketing across all marketing fields and types of organizations including corporations, agencies, consulting firms and universities. This annual honor is presented to active marketing practitioners who have developed marketing innovations that have dramatic impacts on business results, raised marketing’s profile in business overall and mentored and inspired the next generation of marketers.
“I am honored to be among such an illustrious and accomplished group of people, each of whom has advanced our field,” said Aaker. “I thank all those that worked in branding before me and beside me. They have made my study of branding fun, rewarding and productive.”
David Aaker has been called the father of modern branding because of his pioneering work to define brand equity and provide concepts and tools to build and manage brands and brand portfolios. He was also once profiled by California Magazine and called “the Plato and Newton of Branding.” Aaker is the winner of three career awards for contributions to the science of marketing (the Paul D. Converse Award), marketing strategy (the Vijay Mahajan Award) and the theory and practice of marketing (the Buck Weaver Award).
Aaker has published over 100 articles and 17 books including Strategic Market Management, Managing Brand Equity, Building Strong Brands, Brand Leadership, Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, and his latest book Aaker on Branding. Professor Aaker’s books have sold over one million copies and have been translated into 18 languages. Named as one of the top 5 most important marketing/business gurus in 2007, Professor Aaker has won awards for the best article in the California Management Review and twice in the Journal of Marketing.
Professor Emeritus at the Haas School of Business, University of California, Berkeley, Aaker received a Ph.D. and M.A. from Stanford University and a B.S. from the Massachusetts Institute of Technology.
“We established the Marketing Hall of Fame as a forum for the marketing community to recognize an extremely select group of our colleagues for the many brilliant ways they have advanced our profession,” said Don Sexton, NYAMA president and professor of marketing, Columbia Business School. “We are extremely proud to celebrate the contributions to marketing made by Shelly Lazarus, Yvon Chouinard, Trevor Edwards and David Aaker, who truly represent the pinnacle of leadership and innovation in the field.”
The four will be celebrated at the 2015 Marketing Hall of Fame induction ceremony on May 21, 2015, 6:00-9:00 pm at the offices of JWT New York (466 Lexington Ave. at 45th St). Purchase tickets to the AMA Marketing Hall of Fame Induction Ceremony here.
About Prophet
Prophet is a next generation consultancy that fuses insights, strategy, creativity and imagination to help clients create better ways to grow. We uncover deeper customer insights, build stronger brand relevance and deliver engaging customer experiences for some of the world’s most successful companies such as BMW, Cisco, Electrolux, GE, Johnson & Johnson, McDonald's, Siemens, UBS and Zurich Financial. Our 300+ experts in marketing, innovation, digital and design help companies bridge the gap between strategy and execution to drive real market impact.
About the New York AMA
The mission of the New York American Marketing Association (NYAMA, www.nyama.org is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.
