DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/bm7vz7/consumer) has announced the addition of the "Consumer Communication Services Share of Wallet Analysis 2015" report to their offering.
For the purposes of this report annual surveys are conducted to gauge consumer preferences for communication services. One consequence of doing so is the way in which consumers prefer to spend their communications dollars can be assessed. This year's survey, conducted in the fourth quarter of 2014, provides some profound insights into the future of consumer communication service offerings.
In particular, while spending is up over 2013 in unadjusted terms, the overall trend is flat for the last five years tracked. In fact, when spending is corrected for inflation, residential communication services spending is down over % from 2009. Why is this?
This report provides telemetry on consumer spending for communication services (the consumer wallet), and explores the dynamics that are moving to change both the nature as well as the size of that wallet. The message is clear; consumer spending is not keeping up with inflation, and, in fact, is declining on an inflation-adjusted basis. As this report discloses, this is both a function of the migration of services to a data-centric environment and the change of consumer utilization of communication services.
Key Topics Covered:
1. Executive Summary
2. Introduction
3. Consumer Spending Dynamics
4. Spending Trends
5. Commoditization of the Wallet
6. The Switch to Data
7. Operator Strategy
8. The Last Word
For more information visit http://www.researchandmarkets.com/research/bm7vz7/consumer
