NEWTON, Mass.--(BUSINESS WIRE)--Green Beacon Solutions, a leading provider of Microsoft Dynamics® customer relationship management (CRM) and enterprise resource planning (ERP) solutions, and business technology consulting and managed services, today announced a strategic digital & database partnership with the Memphis Grizzlies NBA Basketball Team to implement Microsoft Dynamics CRM Online.
The Grizzlies selected Microsoft Dynamics CRM Online for their business because it provides a complete customer management and marketing solution while also eliminating the need for purchasing hardware and software and dealing with the physical maintenance of the application.
At the heart of the solution is Green Beacon’s Sports CRM platform. The solution provided direct integration with the team’s TicketMaster ticketing system, synchronizing customer games, event, and purchase information with CRM. It also provides a best practices platform for managing the customer management, marketing campaign generation, and sales forecasting/contracting process for ticket sales, group and suite sales, and corporate sponsorship. The Sports CRM Campaign tools have reduced the time and manual process required to develop, distribute, and monitor sales campaigns, enabling the Grizzlies to focus on increasing revenues through targeted customer engagement.
One of the largest sales process complaints was the inability to manage customer call lists in the ticketing system. Green Beacon’s Sports CRM platform provides a simple, dashboard driven approach. All relevant information - contact, activity, and purchase history - is available to the sales or service rep before they make a call, and from wherever they are in the system. The approach has eliminated prep time, and is allowing the Grizzlies’ reps to focus on the relationship building that is crucial in professional sports.
Account Executives can manage their phone calls, customer touch points, and benefit all from intuitive Dashboards that put the most relevant information right where they need it. The ability to synchronize to Outlooks means that key emails are tracked against customers, and important contacts, appointments, phone calls, and other activities are synchronized to Outlook and smart phones. Tablets are also used during games to track conversations and interactions with customers, like managing customer benefits and tracking any issues, solutions, or questions that may arise.
“We are extremely excited to partner with the Memphis Grizzlies on this important first release of Dynamics CRM,” said Richard Smith, Vice President of Green Beacon. “The goal of CRM is to make our clients more productive, and it has been fantastic to see the adoption and excitement of the reps as they have started working with the CRM solution and understand the how it can truly make their job building relationships with their customers easier.”
“Green Beacon was the right partner for us,” said Lesley Torrell, Sr. Director of Digital & Database Marketing with the Grizzlies. “The Green Beacon team offered great advice regarding the implementation of CRM Online. But more importantly, they took the time to understand our business and our sales data, enabling them to truly advise us during the project so that we were able to meet our targets and exceed our Account Executives’ expectations for the first phase release and we expect the same result throughout the partnership.”
Microsoft Dynamics CRM is the world's leading customer relationship management (CRM) suite with marketing, sales, and service capabilities to help businesses of all sizes find, win, and profitably grow customer relationships. Microsoft Dynamics xRM opens the traditional view of CRM to encompass "everything (x)" Relationship Management. By leveraging the powerful .NET platform on which Dynamics CRM is built, the entities that CRM encompasses creates entirely new solutions that integrate into an existing line of business applications. Green Beacon's Sports CRM enables professional sports organizations to gather predictive and descriptive data for delivering targeted information and offers to customers that increase ticket sales and renewals, and drive fan loyalty. Detailed customer profiles are used to promote targeted offerings to current and future customers for tickets, game day suites, non-game events (concerts, etc.) and other revenue-generating experiences.
Green Beacon’s proprietary implementation methodology enables customers to achieve a rapid return on their software investment by helping them to go live quickly, with software that is precisely configured or tailored to reflect their business process without locking our Clients in to specific software versions or expensive and time consuming rewrites in order to upgrade to future releases.
About Green Beacon Solutions
Microsoft Gold Certified Partner, Green Beacon Solutions develops and implements customer relationship management (CRM) and enterprise resource planning (ERP) business solutions built on proven Microsoft technologies. These business solutions include expert software, as well as strategic consulting and managed services that deliver proven business and technology solutions to mid-market and mid-enterprise customers in the sports-entertainment, financial services, distribution-wholesale, and multi channel distribution industries. With a proven track record helping clients quickly and cost-effectively meet emerging opportunities since 2001, this has resulted in the successful delivery of hundreds of projects with measurable financial returns. The company is headquartered in Newton, Massachusetts with offices throughout the United States. For additional information, please visit: www.greenbeacon.com.