NEW YORK--(BUSINESS WIRE)--Ritani, a leading online retailer of fine jewelry specializing in engagement rings and bridal jewelry, recently partnered with Jewelers Mutual Insurance Company to further enhance the customer experience and instill confidence to wear their Ritani jewelry without worry.
While jewelry consumers rely on the web as their primary research tool for finding that perfect engagement ring, research shows just 10% felt comfortable purchasing it online. Overcoming consumer reluctance by providing an exceptional jewelry-buying experience that combines the convenience of online and the service of a brick and mortar store has been at the forefront of Ritani’s business model since launching in 2012.
Extending its service beyond the initial jewelry sale, Ritani offers a Lifetime Care Package with each purchase, which provides customers with complimentary appraisals, diamond certificates, lifetime cleanings, and a lifetime warranty on manufacturing defects. While the Lifetime Care Package delivers key benefits over other online jewelry retailers, jewelry insurance is not part of the offering.
“We take a holistic approach with our customers and felt it was important to provide a trusted option to choose more comprehensive coverage that protects their jewelry from accidental loss, theft, and disappearance,“ said Brian Watkins, President of Ritani. “With that in mind, we’re thrilled to team with Jewelers Mutual Insurance Company, the industry leader for more than a century.”
Ritani features a unique “clicks and bricks” business model, blending the traditional e-commerce model while working with a network of over 200 independent brick and mortar retailers throughout the country. The Ritani customer can build and then purchase a piece of jewelry online or they can choose to have it shipped to a nearby jewelry store to preview in person without any obligation to buy.
In collaborating with Jewelers Mutual Insurance Company, Ritani is able to provide its customers convenient access to a personalized insurance quote with one click—either immediately from the online shopping cart or after they receive their jewelry. With integrated websites, Ritani and Jewelers Mutual provide a seamless and efficient insurance-buying experience, eliminating the need for customers to manually enter additional information or send separate receipts and appraisals.
“Consumers are buying jewelry pieces to mark special moments in their life,” said Trina Woldt, chief marketing officer at Jewelers Mutual. “The joy that comes from purchasing a special piece of Ritani jewelry, and the memory it creates, is what makes it worth protecting. What many consumers may not realize is that not all insurance is alike. Other carriers may fall short when it comes to coverage for loss or damage – but at Jewelers Mutual we understand you can’t put a limit on what it takes to make the consumer whole again. Aligning with Ritani—a brand that’s as passionate as Jewelers Mutual is about jewelry and creating unique experiences—is a perfect match, with tremendous added benefit for Ritani customers.”
ABOUT RITANI
Ritani is a premium jewelry brand modernizing the way consumers purchase engagement rings and fine jewelry. Founded in 1999, Ritani marries the online shopping experience for handcrafted and custom-made engagement rings, loose diamonds, and other fine jewelry with a network of trusted local luxury jewelers in one seamless transaction. Ritani is headquartered in New York with e-commerce operations in Seattle. Jewelers interested in becoming a Ritani retail partner can contact Ritani at partner@ritani.com
ABOUT JEWELERS MUTUAL INSURANCE COMPANY
Jewelers Mutual Insurance Company, the only insurer dedicated solely to serving the jewelry industry in the United States and Canada, was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Today, Jewelers Mutual remains the trusted insurance advisor and loss prevention expert for nearly 10,000 jewelry business locations including retailers large and small, wholesalers, manufacturers, custom designers and appraisers. More than 300,000 consumers trust Jewelers Mutual to protect their personal jewelry. The company's strong financial position is reflected in its 28 consecutive ratings of "A+ Superior" from A.M. Best Company and more than $14 billion of jewelry coverage in force. To learn more, visit JewelersMutual.com.
