Honda Canada Begins 2015 with Strong Performances from Core Models

Acura RDX, Honda Fit, Odyssey and Canadian-made CR-V see year-over-year growth

MARKHAM, Ontario--()--Combined January sales of 7,561 units by the Honda and Acura divisions of Honda Canada Inc. represented a 2% decrease over last year’s sales. The Honda Automobile Division reported January sales of 6,554 units, down 4% versus last year. The Acura Division reported January sales of 1,007 units, up 10% over last year.

“We're coming off the best sales year in our history and while our January figures are lower than expected we’re confident we will bounce back, especially with the highly anticipated Honda HR-V and refreshed Acura ILX coming to market in the next few months," said Dave Gardner, senior vice president of operations, Honda Canada Inc. "In January, we saw strong sales performance from our refreshed core models like the Honda Fit – AJAC’s Best New Small Car under $21k - and the Canadian-made Honda CR-V. The Acura luxury brand has jumped ahead of expectations with a 10 per cent increase over last year, thanks to the impressive RDX.”

January Highlights:

  • As AJAC’s Best New Small Car under $21,000, Honda Fit sales are up a staggering 198% versus the same period last year, (826 units versus 277 units in 2014), setting an all-time January sales record
  • The Honda Odyssey enjoyed strong momentum in the new year with 600 units sold for year-over-year increase of 5%
  • The Canadian-made Honda CR-V continued its success with an impressive increase of sales to 1,863 units for a year-over-year increase of 30%.
  • Acura RDX surpassed expectations with a 363 units sold for year-over-year growth of 13%

About Honda
Honda Canada Inc. was founded in 1969. It has produced more than 6.5 million cars and trucks since 1986 at its two manufacturing facilities and builds engines at a third manufacturing plant in Alliston, Ontario. Both manufacturing facilities are extremely flexible and currently build Honda Civic and CR-V models. Honda Canada has invested more than $3.9 billion in Canada and each year it sources nearly $2.1 billion in goods and services from Canadian suppliers. Honda Canada has sold more than 4 million Honda and Acura passenger cars and light-duty trucks in Canada.

                 
HONDA CANADA INC. HONDA CANADA INC.
Jan-15       Jan-15
RETAIL SALES - MTD       RETAIL SALES - YTD
                                 
MODEL   2015   2014   % Change       Model   2015   2014   % Change
                                 
FIT 826 277 198.2% FIT 822 277 196.8%
CIVIC 2,289 3,315 -31.0% CIVIC 2,288 3,315 -31.0%
INSIGHT 0 0 - INSIGHT 0 0 -
CR-Z 4 2 100.0% CR-Z 4 2 100.0%
ACCORD 602 728 -17.3% ACCORD 602 728 -17.3%
CROSSTOUR 41 48 -14.6% CROSSTOUR 41 48 -14.6%
CR-V 1,863 1,437 29.6% CR-V 1,857 1,437 29.2%
ODYSSEY 600 570 5.3% ODYSSEY 599 570 5.1%
PILOT 289 307 -5.9% PILOT 289 307 -5.9%
RIDGELINE   40   136   -70.6%       RIDGELINE   40   136   -70.6%
HONDA division   6,554   6,820   -3.9%       HONDA division   6,542   6,820   -4.1%
                                 
ILX 60 107 -43.9% ILX 60 107 -43.9%
TSX 0 36 -100.0% TSX 0 36 -100.0%
TLX 235 79 197.5% TLX 235 79 197.5%
RL/RLX 12 12 0.0% RL/RLX 12 12 0.0%
RDX 363 322 12.7% RDX 363 322 12.7%
MDX 337 355 -5.1% MDX 333 355 -6.2%
ZDX   0   1   -100.0%       ZDX   0   1   -100.0%
ACURA division   1,007   912   10.4%       ACURA division   1,003   912   10.0%
                                 
Honda Canada Inc.   7,561   7,732   -2.2%       Honda Canada Inc.   7,545   7,732   -2.4%

Contacts

Honda Canada
Maki Inoue, 905-888-4416
or
Alen Sadeh, 905-888-4582

Contacts

Honda Canada
Maki Inoue, 905-888-4416
or
Alen Sadeh, 905-888-4582