NEW YORK--(BUSINESS WIRE)--First paragraph, second sentence of release should read: This announcement follows a record year of 106% year-over-year revenue growth, strong profitability, solid cash flow and more than 800 billion biddable impressions across PulsePoint’s industry-leading programmatic platform in 2014 (instead of $800 million in advertising spend transacted across PulsePoint’s industry-leading programmatic platform in 2014).
The corrected release reads:
PULSEPOINT EXPANDS LEADERSHIP TEAM TO SUPPORT ACCELERATED COMPANY GROWTH AND CONTINUED PRODUCT EXPANSION
Following a Year of 106% Revenue Growth and Strong Profitability, PulsePoint Appoints David Tannenbaum as CTO
PulsePoint, a next-gen advertising technology platform, today announced the expansion of its senior leadership team with the appointment of David Tannenbaum as Chief Technology Officer. This announcement follows a record year of 106% year-over-year revenue growth, strong profitability, solid cash flow and more than 800 billion biddable impressions across PulsePoint’s industry-leading programmatic platform in 2014.
PulsePoint continues to scale its global technology infrastructure, growing its overall impression volume to more than 1.2 trillion and nearly doubling its QPS (queries per second) between 2013 and 2014.
As PulsePoint CTO, Tannenbaum will align the company’s engineering, data science and technology teams to support its continued growth. He will play a key role in building out PulsePoint’s technology stack to integrate its long established, RTB-enabled programmatic platform with its emerging content marketing platform, set to launch in 2015.
With deep roots in contextual and audience targeting and a global RTB platform that processes over 2 terabytes of data daily, PulsePoint has historically been focused on delivering efficiency and effectiveness to both advertisers and publishers through the automated buying and selling of highly relevant desktop and mobile display inventory. This year, to meet accelerated industry demand, PulsePoint will expand its programmatic capabilities to include additional formats such as native, social and IAB Rising Star units as well as content-based advertising across all screens. 90% of B2C marketers are using content marketing according to the Content Marketing Institute, and programmatic advertising is quickly moving up the sales funnel to facilitate high impact ad formats, according to recent research conducted by the company in Q4 2014.
Sloan Gaon, CEO of PulsePoint states, “David has the technological and entrepreneurial vision to further expand PulsePoint’s existing product offering as we support the growing needs of advertisers, brands and publishers in this new era of automated advertising.
“This is an important appointment as we continue to scale the business and assess future options for the company, such as acquisitions or a potential IPO. We are well positioned as a strategic player in the marketplace to leapfrog others in the programmatic delivery of precisely targeted, highly engaging advertising experiences, whether it be an ad or a piece of content,” he continued.
Tannenbaum joins PulsePoint from BlueCava, a cross-screen marketing platform, where he served as CTO. Prior to BlueCava, David was the CTO of LiftDNA, a leading SSP (sell-side platform), before it was acquired by OpenX in February 2012. Previously, David served as Chief Architect at mOcean Mobile, the industry leading solution to mobile ad serving.
“I’m excited to lead PulsePoint’s talented technology team in the development of new programmatic advertising solutions that help brand marketers reach today’s cross-channel, multi-device consumer at scale,” said Tannenbaum. “It’s an exciting opportunity to tap into the historical innovation and success that is core to PulsePoint.”
Tannenbaum will report to PulsePoint CEO, Sloan Gaon and joins an experienced leadership team drawn from some of the industry’s top public and growth-oriented ad tech companies such as IAC, About.com, Mediabistro and OpenX.
About PulsePoint
PulsePoint™ is a next-gen advertising technology platform that fuses the science of programmatic targeting, distribution and optimization with the art of content marketing. Our platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices in San Francisco and London.
