NEW YORK--(BUSINESS WIRE)--At a time when streaming media are redefining TV viewing and measurement, GfK will lead two major sessions at this week’s 2015 IIR Media Insights & Engagement (MIE) conference. GfK’s Christie Kawada (EVP, Product Management and Innovation, GfK MRI) will moderate a Big Data panel discussion including thought leaders from Amazon, Google, NBCUniversal, Turner, and Viacom. And David Tice (Senior Vice President, GfK) will join Richard Zackon of the Council for Research Excellence to present insights on changing viewing behaviors and the adoption of new technology.
The second annual MIE conference – taking place February 3rd to 5th in San Diego – will focus on discovering new media consumption trends, habits and ideas and translating them into business opportunities.
The keynote panel, “Big Data Overload: Getting Creative with Data in the Digital World,” will take place on Wednesday at 10AM. Kawada will chair the session, which will also include:
- Mike Clarke (Brand and Measurement Lead, Google)
- Fabio Luzzi (VP, Data and Audience Development, Viacom)
- Bryan Mu (VP, Research and Analytics, NBCU Cable Entertainment, UCP)
- Sandy Padula (VP, Market Research, TBS/TCM/TNT)
- Sonali Son (Data Scientist, Amazon)
Topics for the panel discussion will include Big Data overload and ways to segment incoming data into workable pieces.
At 2PM on the same day, Tice and Zackon will present “Insights into the Effect of Internet Technology and Video Platform Proliferation on Viewing Behaviors.” Their session will offer an intimate view of the effect of new viewing devices on audience behaviors. They will also detail how advertisers and marketers can leverage these new habits to best promote their products to key target audiences.
GfK and CRE are also finalists for the first annual MEC Case Study Competition & Award, a juried competition. The GfK/CRE’s study, “Longitudinal Ethnography of Media Audiences,” is an unprecedented two-year exploration into the ongoing changes in media devices and their usage in US homes today.
The competition rewards “innovative, results-driven methodologies from field-tested research.” The winner will be chosen through a combination of the MEC jury’s decision and a vote by those in attendance.
About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
For more information, please visit www.gfk.com/us or follow GfK on Twitter: https://twitter.com/gfk_en
