NEW YORK--(BUSINESS WIRE)--To optimize trade promotion spending and improve forecasting accuracy, The Sun Products Corporation, a leading North American provider of laundry and dish care products, has signed an agreement with Accenture (NYSE:ACN) to deploy Accenture CAS Trade Promotion Management.
Using a Software as a Service (SaaS) model, Accenture CAS will deliver all aspects of trade promotion management including account planning and forecasting, promotion planning, funds management, payments and deductions.
“Effective trade promotion management and visibility into trade promotion performance is crucial for our future growth and increased profitability,” said Jody Macedonio, Vice President, Finance, Planning & Treasurer, Sun Products. “Sun Products users located throughout the United States and Canada will be utilizing Accenture CAS to plan and execute trade promotions.”
“We chose Accenture CAS for its robust functionality, ease of use and strong integration with our existing enterprise resource systems,” said Michael Auslander, Chief Information Officer, Sun Products. “By leveraging Accenture’s Accelerator application delivery methodology, combined with Accenture’s skilled talent pool and best practices, we expect Accenture CAS to be a strong enabler for Sun Products’ growth.”
“Leading consumer packaged goods companies are beginning to harvest both top-line and bottom-line gains from ongoing, rigorous reviews of return on trade promotion investments,” said Henning Fromme, managing director, Accenture CAS. “We are working closely with Sun Products to help improve their trade promotion practices and meet the challenges of an ever-changing retailer and consumer landscape. Our solution will allow them to easily access the right information in order to run better performing promotions and focus on activities that will positively impact the bottom line.”
Accenture is a global management consulting, technology services and outsourcing company, with approximately 319,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com.
Accenture CAS with Accenture NewsPage is a leading sales software suite for the consumer goods industry. They are also key components within Accenture Route to Market Services for Consumer Goods business service that help companies increase sales and margins through an end-to-end offering of management consulting, technology and business process outsourcing that improves interactions with customers, channels and consumers through innovative analytical, multi-channel and operational capabilities.
Accenture Software combines deep technology acumen with industry knowledge to develop differentiated software products. It offers innovative software-based solutions to enable organizations to meet their business goals and achieve high performance. Its home page is www.accenture.com/software.
About The Sun Products Corporation
The Sun Products Corporation, headquartered in Wilton, Connecticut, is a leading North American provider of laundry detergent, fabric softeners and other household products. With annual net sales of approximately $2 billion, the Company’s portfolio of products are sold under well-known brands that include all®, Snuggle®, Wisk®, Sun®, Surf®, and Sunlight®. In addition, Sun Products is the manufacturing partner for many retailer brand laundry and dish products in North America. For more information visit: www.sunproductscorp.com.