BOULDER, Colo.--(BUSINESS WIRE)--37.5, the dynamic comfort technology that helps power many of the world’s leading brands of active and outdoor apparel, today announced the appointment of textile performance veteran Edouard Liffran to General Manager, Europe. In this role, he will be responsible for the management and growth of sales and marketing of 37.5 Technology in the European marketplace and will report to Scott Branscum, Executive Vice President.
Mr. Liffran has more than 20 years of experience within the textile industry. Most recently, he led his own company, Sourciva, a consulting agency for textile and apparel production for European sports and outdoor brands. He has also worked with a variety of brands as Sales and Development Manager in the synthetic fiber industry. At Seram he worked as Export Sales Manager and coordinated a broad network of independent sales representatives.
“Edouard brings many years of experience in the performance and technical textile industry and is the perfect person to establish new partnerships for the Company,” said Mr. Branscum. “During his long career with Cocona and the 37.5™ brand, he has established many strategic relationships and continues to be an ideal ambassador for the brand.”
As General Manager, Mr. Liffran will work closely with the 37.5 Account Directors including, Anders Wennergren (Scandinavia), Sebastiaan van de Loo (GAS), Geza Maklary (Eastern Europe and Benelux) and Davide Berrone (Italy). Mr. Liffran will retain his role as a sales representative for France, Spain and Portugal.
About 37.5™ (www.thirtysevenfive.com)
37.5 technology was created by Cocona Inc., a world leader in active particle technologies currently used to enhance the technical performance of clothing, footwear and sleep systems. The Company is headquartered in Boulder, Colorado. Previously, 37.5 technology was marketed under the Cocona brand name, as the original active carbon particles were derived from coconut shells. The technology has since been expanded to use additional natural materials.