DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/9l3trw/sports_nutrition) has announced the addition of the "Sports Nutrition Market in Europe 2015-2019" report to their offering.
The Sports Nutrition market in Europe on the basis of revenue to grow at a CAGR of 4.11% over the period 2014-2019
Sports nutrition products are manufactured to supplement the intake of essential nutrients, enhance performance, increase physical strength, build muscle, and improve the overall well-being of consumers. These products are available in various formats such as snack bars, powders, liquids, gels, capsules, tablets, and amino acids.
One key trend emerging in this market is the increase in marketing initiatives taken by vendors to create awareness as well as demand for their products. Many vendors in the market are spending heavily on promotional activities targeted at both the sports and non-sports population in Europe. They are trying to build a larger consumer base in Europe through various marketing campaigns and activities and media.
According to the report, one of the major drivers of the Sports Nutrition market in Europe is the increased awareness about sports nutrition products among consumers. With the increased use of marketing tools to create awareness among consumers, the penetration of sports nutrition products is growing in the global market.
Further, the report states that one of the main challenges in the market is the presence of cheap counterfeit or fake products. The price advantage of counterfeit products appeals to consumers, who end up purchasing low-quality counterfeit products.
Key Vendors
- Atlantic Multipower Germany
- Enervit
- GlaxoSmithKline
- Laboratoire EA Pharma
Key Topics Covered:
- Executive Summary
- List of Abbreviations
- Scope of the Report
- Market Research Methodology
- Introduction
- Europe Overview
- Market Landscape
- Market Segmentation by Product
- Geographical Segmentation
- Key Leading Countries
- Buying Criteria
- Market Growth Drivers
- Drivers and their Impact
- Market Challenges
- Impact of Drivers and Challenges
- Market Trends
- Trends and their Impact
- Vendor Landscape
- Key Vendor Analysis
For more information visit http://www.researchandmarkets.com/research/9l3trw/sports_nutrition
