MARINA DEL REY, Calif.--(BUSINESS WIRE)--Guidance announced today the launch of www.johnnywas.com, a responsive eCommerce site for Johnny Was, the designer and retailer of luxurious boho-chic, vintage-inspired apparel and accessories.
Johnny Was engaged Guidance to update its site to better reflect its branding, showcase its beautiful designs, and upgrade and customize its platform to meet operational and revenue goals.
Leveraging its flexibility and scalability, Guidance delivered a Magento Enterprise site that offers Johnny Was complete control of the front and back ends, and provides their customers with a rich, differentiated online experience that encourages conversion and drives loyalty.
“Our goal for the new site was to communicate our brand aesthetic and improve our customers’ shopping experience. Guidance surpassed our expectations and delivered a site that showcases our designs and has helped increase our online revenue,” said Jill Veracruz, eCommerce Manager, Johnny Was.
Guidance designed the site to visually convert customers. With images, typefaces, color palette, and layout, each asset communicates and reinforces the values and aspirations of the Johnny Was brand.
The new home page provides Johnny Was with multiple merchandising opportunities. Large images highlight the season’s newest line, sale items, and featured product. Multiple shopping paths offer customers the ability to shop their way – either through category, collection, lookbook, or featured items.
The new product detail pages showcase each Johnny Was design. With oversized, multi-view images and image zoom, Johnny Was customers can examine every detail of an item. Customers can also view the product in different colors, by clicking on color swatches.
Guidance additionally implemented other solutions to increase online revenue. "To help reduce cart abandonment and limit returns, Guidance also implemented an eGift solution,” said Jason Meugniot, CEO of Guidance. “This solution enables Johnny Was customers to initiate a gift purchase and have the recipient refine the selection, (color or product), and fill in any remaining details - size, quantity, and shipping location.”
The new site was deployed with 9,000+ SKUs and the product catalog continues to grow daily.
Guidance deployed solutions to integrate Magento Enterprise 1.13 with Bronto (marketing automation), Zopim (live chat), Loop Commerce (virtual gifting), RJ Metrics (analytics and reporting), Altima (look book), One Step Checkout (shopping cart), Unirgy (store locator), Amasty (color swatches), PayPal Express (payments), Google (maps and shopping), and Facebook, Twitter, Pinterest, Tumblr, Google +, and Instagram to encourage viral marketing of their products, as well as to encourage expansion of their company social profiles.
About Guidance
Guidance provides sophisticated strategies and solutions to deliver highly customized eCommerce solutions. Since 1993, national retailers and consumer product manufacturers alike have relied on Guidance’s expertise to facilitate more than $3 billion in web, mobile and social eCommerce.
Brands such as The Coffee Bean & Tea Leaf, Foot Locker, Harbor Freight Tools, Johnny Was, Relax the Back, TOMS Shoes and others, have engaged Guidance to build more than 300 world-class, multi-channel websites and apps that captivate, engage and incite loyalty.
Learn more at http://www.guidance.com.
