SCOTTSDALE, Ariz.--(BUSINESS WIRE)--NJOY, one of America's largest independent e-cigarette and vaping companies, today announced Paul Sturman as its new Chief Executive Officer and President.
Prior to joining NJOY, Mr. Sturman served as Global President and General Manager of Pfizer's Consumer Health Care business. In this role, Mr. Sturman was responsible for the $3 Billion division's global operations, including the development and marketing of major household brands such as Advil, Centrum, ChapStick, and Robitussin. Prior to Pfizer, he served as President of Johnson & Johnson’s North American Consumer Healthcare unit. Over the course of his career, Mr. Sturman has earned a reputation for his ability to drive business performance and build brands through consumer insight, development of innovative new products, marketing leadership, and sales excellence.
“NJOY has been a pioneer in the electronic cigarette category and I admire its noble mission of providing satisfying alternatives to combustion smoking, the leading cause of preventable death in the world,” said Mr. Sturman. “I couldn’t be more excited to lead this talented organization and leverage its top shelf R&D engine to accelerate growth and take the company to the next level. I believe NJOY is uniquely positioned to consistently deliver innovative, quality solutions for the millions of adult smokers, in a responsible and compliant manner.”
"I am confident that Mr. Sturman has the ability and commitment to pursue making combustible tobacco obsolete. Doing so will reduce preventable, tobacco-caused, chronic disease - thereby improving the public's health while reducing the cost of health care," said Dr. Richard Carmona, 17th U.S. Surgeon General and Chairman of NJOY's Scientific Advisory Board.
About NJOY
Independent of the tobacco industry, NJOY’s corporate mission is to obsolete the combustion cigarette. It continues to lead the electronic cigarette category with its commitment to product innovation, regulatory compliance, and quality. NJOY delivers compelling products in each major electronic nicotine product category (vaping, rechargeables, and disposables) and trade channel (convenience, vape, and online), with products that are designed to offer the adult smoker a satisfying alternative to combustion smoking. NJOY products are available nationwide in all 50 states, online at www.NJOY.com, and internationally in the UK, Germany, France, and Spain. To learn more about NJOY visit www.NJOY.com.
