CHICAGO--(BUSINESS WIRE)--SIM Partners, a provider of local marketing automation technology, is hosting a live webinar and Q&A featuring Forrester Research, Inc., a global research and advisory firm, to discuss how brands can successfully develop and implement local search marketing programs.
Titled “Uncovering the Benefits of Local Search Marketing,” Jon Schepke, CEO of SIM Partners, and guest speaker Shar VanBoskirk, VP and Principal Analyst of Forrester Research, will moderate the hour-long, live webinar at Noon EST on Tuesday, January 27, 2015.
“Local is a proven way to drive customer acquisition and brand awareness, yet many marketers are not taking full advantage of the opportunity,” said Schepke. “By adopting a comprehensive local strategy across search, social and mobile, marketers can quickly scale their customer acquisition efforts to drive incremental clicks, leads and calls for hundreds to thousands of locations.”
In addition to answering marketers’ questions in real time, Schepke and VanBoskirk will be reviewing the results from a recent Forrester Consulting study, “Uncovering the Benefits of Search Marketing,” commissioned by SIM Partners. The study demonstrates how marketers can use local marketing to further brand awareness and drive incremental lift, covering topics that include:
- How multi-location enterprise brands are using local to drive real results
- How to assess the local opportunity for your brand, using Forrester’s Local Opportunity Matrix framework
- How to proceed down the path toward contextual marketing through local marketing activities
- The role of a local marketing automation toolset in a comprehensive local program
To download “Uncovering the Benefits of Local Search” in its entirety, as well as register for the webinar, visit: http://resources.simpartners.com/uncovering-benefits-of-local-search-marketing-webinar/.
About SIM Partners
SIM Partners’ Velocity technology empowers enterprise brands to maximize digital marketing results at a local level by optimizing location-specific content and business information to dominate local, mobile and social search results for hundreds or thousands of local entities. SIM provides a full suite of digital marketing technology, anchored by its SaaS-based local marketing solutions: Velocity and Velocity Social. A social CRM tool and extension of the Velocity platform, Velocity Social enables large brands to effectively manage social communities for multiple locations on Facebook, Twitter and LinkedIn, and empowers locations to build their businesses with social media while ensuring each post complies with brand standards. SIM Partners has offices in Chicago and San Francisco and authorized resellers in Australia and Germany. For more information, visit www.simpartners.com.
