ARLINGTON, Va.--(BUSINESS WIRE)--The Consumer Electronics Association (CEA)® today announced that it has been honored with seven industry awards for advertising and marketing campaigns to promote the International CES®, the world’s gathering place for all who thrive on the business of consumer technologies. The International Association of Exhibitions and Events (IAEE), the Association of Marketing and Communications Professionals (AMCP) and the Academy of Interactive and Visual Arts (AIVA) each recognized CES’ creative campaigns as among the best of the year.
The 2015 CES ad campaign, “Expect the Unexpected” won a Platinum MARCOM Award from AMCP and a Silver Davey Award from AIVA. The campaign was created to build on the momentum and excitement from the 2014 CES while positioning the show as the place to see innovations beyond one’s imagination. Creative elements feature surreal images such as a Bengal tiger on the moon and a hitchhiking astronaut.
“Like the consumer electronics industry we serve, innovation is in our DNA. That’s why we continue to push the envelope in our marketing efforts for CES,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “We’re extremely proud of the CES marketing team for its leadership as well as our partners at Concept 73 for helping us achieve a branding campaign that celebrates CES heritage while highlighting the innovation at CES and its impact on the world.”
The 2015 CES ad campaign also received a Silver Davey Award for the visual appeal of the revamped CES website and a MARCOM Honorable Mention for a rotating banner ad.
CEA was also awarded first place in the IAEE Art of the Show Competition in the category of “Show Promotion – Website Over 150,000 Net Square Feet” for the 2014 International CES website and received Honorable Mentions for the 2014 CES Exhibit Sales Brochure as well as the 2014 CES Show Daily.
Owned and produced by CEA, the 2015 CES will run January 6-9, 2015, in Las Vegas, Nevada. For more information on CES, please visit CESWeb.org.
Note to Editors: The official name of the global technology event is “International CES®.” Subsequent references to the event can be shortened to “CES.”
About CES:
The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $211 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Follow CES online at www.CESweb.org and through social media: http://www.cesweb.org/social.
UPCOMING EVENTS
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CES Unveiled Las Vegas
January 4, 2015, Las Vegas, NV -
2015 International CES
January 6-9, 2015, Las Vegas, NV -
CES Unveiled Tokyo
February 18, 2015 Tokyo, Japan -
CEA Winter Break
March 5-8, 2015, Snowmass Village, CO -
2015 International CES Asia
May 25-27, 2015, Shanghai, China
