NEW YORK--(BUSINESS WIRE)--With hearts full of joy and hope during the holiday season, Macy’s customers wished big this year! Through the new online letter collection component of Macy’s Believe campaign, customers were able to create and send a digital letter to Santa to benefit Make-A-Wish while having the opportunity to participate in Macy’s GUINNESS WORLD RECORDS official attempt for the longest wish list to Santa. Through the overwhelming support of customers who truly wished big this year, Macy’s set a new GUINNESS WORLD RECORDS title with 121,138 wishes, beating the previous record that was set in 2012 at 75,954 wishes. Now Macy’s official carrier of holiday happiness, Gadget the Elf, will embark on a magical adventure from New York City to Santa’s doorstep to deliver a 1.88-mile-long scroll filled with wishes, just in time for Christmas Eve.
“We are so grateful for the enthusiastic support of our associates and customers for Macy’s Believe campaign each year,” said Martine Reardon, chief marketing officer for Macy’s. “This season, we have even more to celebrate with our new GUINNESS WORLD RECORDS title for the longest wish list to Santa, all made possible by the believers who submitted their wishes as part of our Believe experience online. We invite America to follow Gadget the Elf on macys.com/santawishlist to share his fun and festive journey as he delivers these wishes to Santa in time for Christmas.”
“Macy’s Great Santa Wish List Adventure”
With the longest wish list to Santa now complete, Macy’s has entrusted
the amazing journey of delivering these wishes to one of Santa’s special
elves, Gadget. By way of train, plane, sled and even a reindeer, Gadget
will face a whirlwind expedition in order to deliver children’s wishes
to Santa before Christmas Eve. People can follow his journey on
macys.com/santawishlist as he travels from New York City to Santa’s
house, making stops at iconic landmarks and spreading holiday cheer
along the way. The adventure will also come to life via Gadget’s social
Twitter and Instagram, with the handle, @GadgetTheElf
Facebook and YouTube, under the name, “Gadget the Elf”
Macy’s Believe Campaign
This year marks the seventh annual Macy’s Believe campaign, which invites customers to share in the season’s spirit of goodwill and generosity. Customers still have time to participate in Macy’s signature letter writing program that benefits Make-A-Wish. Through Dec. 24, customers can visit their local Macy’s store to drop their stamped letters, addressed to “Santa at the North Pole,” into special Santa Mail letterboxes or create a letter online to send to Santa at macys.com/believe. For each letter collected in-store and online, Macy’s will donate $1, up to $1 million, to Make-A-Wish, helping to grant the wishes of children with life-threatening medical conditions. Since the program began in 2008, it has raised more than $8.7 million to benefit Make-A-Wish.
For Macy’s Believe campaign media materials, including images and video, please visit: http://pimsmultimedia.com/macys-holiday-2014/believe.php.
“Macy’s Great Santa Wish List Adventure” was created and produced by Macy's and JWT.
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.
Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world's leading children's charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 27,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 37 minutes. It has granted more than 254,000 wishes since its inception in 1980; more than 14,200 in 2014 alone. Visit Make-A-Wish at www.wish.org to learn more.