SAN DIEGO--(BUSINESS WIRE)--Endemol North America – the leading independent producer of some of the world’s most popular entertainment programming for television, cable and digital media, including the popular “Wipeout” series – has teamed with VAVi Sport & Social – industry-leading producer of adult recreational sports leagues and social events to launch “WIPEOUTRUN.” The game show-inspired obstacle series will tour more than 20 cities in the U.S. and Canada beginning in March 2015.
“WIPEOUTRUN” is a rebranded update of VAVi’s massively popular Ridiculous Obstacle Challenge (ROC Race), and like the hit television series, the “WIPEOUTRUN” course promises to showcase body flops, big splashes and signature wipeouts. With 12 larger-than-life, iconic show-inspired obstacles spread out over a 5K course, competitors will encounter the Wrecking Balls, Sweeper Arms and Big Balls, among many others. In addition to the 5K race itself, participants and spectators will enjoy a fun-filled festival atmosphere including vendor booths, delicious food and refreshments.
“WIPEOUTRUN” will begin its nationwide tour in March 2015 in nine initial cities and regions announced today, with additional locations to be announced in the coming weeks. More than 250,000 people are expected to participate in the 2015 “WIPEOUTRUN” tour. Registration is open for these select North American markets at wipeoutrun.com.
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| Dallas, TX: | March 21, 2015 | |||
| Houston, TX: | March 28, 2015 | |||
| San Diego, CA: | May 9, 2015 | |||
| Tri State Mid-Atlantic: | June 13, 2015 | |||
| Twin Cities: | June 27, 2015 | |||
| Seattle, WA: | July 18, 2015 | |||
| Hartford, CN: | Aug. 8, 2015 | |||
| Bay Area: | Aug. 22, 2015 | |||
| Atlanta, GA: | Oct. 3, 2015 | |||
“Wipeout” is produced by Endemol USA. “Wipeout” has won multiple awards, including two Nickelodeon Kids’ Choice Awards in the “Favorite Reality Show” category. John Anderson (ESPN’s “SportsCenter”), John Henson (“Talk Soup”) and Jill Wagner (“Teen Wolf”) co-host. The U.S. version of “Wipeout” has sold to more than 180 countries.
“Part of ‘Wipeout's' unique success is its ability to make people want to be a part of the experience,” says Kimilyn Whitaker, global head of franchise management for Endemol. “The new ‘WIPEOUTRUN’ will give fans a firsthand experience to enjoy the hilarious crashes and mud splashes. We have seen great success with ‘Wipeout’ branded licensees such as our top-selling games by Activision Publishing and think this experience will be another great success.”
Developed in 2011 by VAVi Sport & Social in San Diego, ROC Race took the world by storm and quickly became the fastest-growing obstacle series in the nation, hosting more than 250,000 “ROC Stars” in its first two years. The partnership between ROC Race and “Wipeout” will create the most epic 5K ever produced.
“ROC was born out of the belief that people not only love watching popular game shows on television, but they want to participate, too,” says Latane Meade, president of VAVi Sport & Social. “Combining ROC Race and ‘Wipeout’ was a vision we always hoped to realize, and we’re thrilled to formalize this partnership and launch this exciting new event series.”
There is no shame in wiping out in style! To register, check out where the tour is headed or join the VIP list, visit wipeoutrun.com/locations. Follow us on Facebook at Facebook.com/wipeoutrun or use #wipeoutrun to spread the word about your participation. Let the hurt begin!
About Endemol:
Endemol is the largest independent television and digital studio in the world, comprised of a global network of around 90 companies in more than 30 countries. It is a leading producer of television programming, specializing in unscripted and scripted genres for network and cable television. Cris Abrego and Charlie Corwin are co-chairmen and co-CEOs of Endemol North America. Endemol USA produces hit series including “Big Brother” (CBS), “Wipeout” (ABC) and the syndicated daytime show, “Steve Harvey.” Endemol USA is also known for some of the most popular non-scripted primetime programming in North America, including “Extreme Makeover: Home Edition” and “Fear Factor.” The company, headquartered in the Netherlands, has over 80 subsidiaries and joint ventures in over 30 countries, including the major European markets, the U.S., Australia, Argentina, Brazil, Mexico and South Africa. Endemol is a privately held company. For more information, please visit www.endemolusa.tv. Follow us on Twitter at @EndemolUS and like us on Facebook at /EndemolUS.
About VAVi Sport & Social:
Founded in 2002, VAVi Sport & Social is the leading provider of adult sports leagues and large scale social and running events within the social sports industry. Learn more at vavi.com. ROC Race was founded in 2011 in San Diego by VAVi. It expanded nationwide in 2013.
