NEW YORK--(BUSINESS WIRE)--According to a recent online survey conducted by Harris Poll on behalf of Macy’s among nearly 1,700 U.S. adults 18+ who are holiday shoppers, more men than women snoop around to find out what gifts they’ll be scoring during the holidays. In addition, findings show that gift cards and clothing top the list when it comes to the types of gifts that holiday shoppers plan to buy this season.
The survey found that among holiday shoppers, 43 percent of men have searched for hidden gifts at home or tried to figure out what was inside a gift intended for them, compared to 35 percent of women. The difference is even greater among Millennials – 44 percent of Millennial men (ages 18-34) have searched for hidden gifts at home compared to 19 percent of their female counterparts. When it comes to hiding gifts to keep them a surprise, nearly three in five (58 percent) holiday shoppers have hidden gifts for family members.
The survey also gauged the pulse on what items holiday shoppers plan to buy; the following categories were among the most popular:
- Gift cards, 61 percent
- Clothing, 52 percent
- Toys and games, 48 percent
- Electronics, 33 percent
- Jewelry and watches, 29 percent
- Cosmetics and fragrances, 26 percent
- Home goods, 25 percent
“The research is very consistent with the items that have been trending in popularity at Macy’s this holiday season,” said Louis Mastrogiacomo, Macy’s senior vice president Fashion and Product Office. “Outerwear like our Tommy Hilfiger packable down jackets, is tracking high in popularity this time of year. In addition, Charter Club cashmere zip hoodies and Calvin Klein performance fleece have been favorites with our customers and these basics make for great gifts as we head into the height of the winter season. We’ve seen that shoes are among this year’s popular gifts – from cozy slippers to cold weather boots to brave the elements. Mini fragrances, such as rollerballs for women and travel sprays for men, have also been among the hottest gifts of the year.”
The survey also found that seven out of ten (71 percent) holiday shoppers research online for holiday gifts to buy, whether by desktop, mobile device or tablet. Fifty-six (56) percent like to do their holiday shopping research browsing in person at the stores. Along with seeking help from Macy’s associates on-site, customers can visit macys.com/gifts to do research before heading to the store. Macy’s online guide has a wide variety of gift ideas, including curated picks for every recipient on the list, from “The Traveler” to “The Sports Fan” and everyone in between.
For last minute gift suggestions and images, please visit http://pimsmultimedia.com/macys-holiday-2014/index.php. For Macy’s media materials, including images and contacts, visit our online pressroom at macys.com/pressroom.
Methodology
The survey was conducted online within the
United States by Harris Poll on behalf of Macy’s from Oct. 23-27, 2014
among 2,011 adults ages 18 and older, among which 1,688 are holiday
shoppers. This online survey is not based on a probability sample and
therefore no estimate of theoretical sampling error can be calculated.
For complete survey methodology, including weighting variables, please
contact tracy.davis@macys.com.
About Macy’s
Macy's, the largest retail brand of Macy's,
Inc. (NYSE:M), delivers fashion and affordable luxury to customers at
approximately 800 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more than
100 international destinations through its leading online store at
macys.com. Via its stores, e-commerce site, mobile and social platforms,
Macy's offers distinctive assortments including the most desired family
of exclusive and fashion brands for him, her and home. Macy's is known
for such epic events as Macy's 4th of July Fireworks® and the Macy's
Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy's flagship stores
-- including Herald Square in New York City, Union Square in San
Francisco, State Street in Chicago, Dadeland in Miami and South Coast
Plaza in southern California -- are known internationally and leading
destinations for visitors. Building on a more than 150-year tradition,
and with the collective support of customers and employees, Macy's helps
strengthen communities by supporting local and national charities giving
more than $70 million each year to help make a difference in the lives
of our customers.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.
About The Harris Poll
Over the last five decades, Harris
Polls have become media staples. With comprehensive experience and
precise technique in public opinion polling, along with a proven track
record of uncovering consumers’ motivations and behaviors, The Harris
Poll has gained strong brand recognition around the world. The Harris
Poll offers a diverse portfolio of proprietary client solutions to
transform relevant insights into actionable foresight for a wide range
of industries including health care, technology, public affairs, energy,
telecommunications, financial services, insurance, media, retail,
restaurant, and consumer packaged goods. Contact us for more information.