PORTLAND, Ore.--(BUSINESS WIRE)--Babcock & Jenkins (BNJ), a leading business-to-business marketing agency, has hired Paul Behnen as vice president and executive creative director. In his role, Paul will spearhead BNJ’s creative and content teams, and will serve on the agency’s leadership team.
With deep expertise in brand strategy, integrated campaign planning, and digital and social media, Paul brings an extensive and award-winning track record leading major brands, including: E*Trade; Nikon; Mobil; Sprint; Lucent; Avaya and Coca-Cola. His work has received national acclaim and been featured in Adweek, Ad Age, Creativity Magazine, New York Times, USA Today, and The Wall Street Journal and at the Cannes Advertising Festival. Prior to joining BNJ, Paul was vice president and executive creative director for Barkley in Kansas City. Before joining Barkley he was with Grey Global in New York, where he was the executive creative director of the E*Trade Baby campaign.
“Paul’s brand leadership is essential to BNJ’s continued growth and evolution. As a member of the agency’s leadership team, he will strengthen our ability to help clients create buyer experiences that deepen brand affinity, drive demand and foster loyalty,” said BNJ President Denise Barnes. “His broad experience across industries and buyer segments will be an asset to our clients as the boundaries between business-to-business and business-to-consumer marketing continue to blur.”
About Babcock & Jenkins
BNJ is an integrated, business-to-business (B2B) marketing agency with offices in Portland, Oregon, and London, England. A pioneer in the field of modern marketing, BNJ draws on a mix of strategic, creative, digital, technological and analytical competencies to connect, engage and nurture B2B prospects and customers across the Buyer's Journey. A partner for many of today’s leading technology, finance, media, energy and business automation organizations, BNJ excels at creating meaningful and measurable buyer experiences that strengthen brand ties, drive demand and deepen loyalty.
