LOS ANGELES--(BUSINESS WIRE)--Tillster Inc., the world class leader in digital engagement and ordering platforms for the quick service and fast casual restaurant industry, will now integrate mobile marketing leader Kahuna Inc.’s product suite into its core list of product offerings (ordering, loyalty, couponing, payment). Kahuna invented the world’s first Customer Engagement Engine and has delivered proven results to world class companies. This partnership will enhance engagement, sales and traffic exclusively for Tillster customers.
The partnership brings Kahuna’s best-in-class customer analytics and engagement tools to Tillster’s applications and represents a first-to-market product for the restaurant space. The proprietary joint offering will identify individual customer engagement patterns within specific branded applications and target guests with compelling content and offers. Kahuna’s Customer Engagement Engine allows restaurants to communicate with customers via email, mobile web and apps and social networks to deliver unique messaging at just the right time. As a result, Tillster can algorithmically automate marketing for optimal usage among its customer base and provide robust data analytics and insights to its clients.
“With Kahuna’s best in class engagement platform, we are able to provide our customers not only with rich, natural content that their consumers can interact with – but an engagement layer that keeps the brand top-of-mind,” said Tillster’s Chief Executive Officer, Perse Faily. “To best serve our customers, Tillster conducted a deep evaluation of solutions for Mobile Marketing Automation, and Kahuna clearly has the best product to optimize for the restaurant channel, and is innovating the quickest. We are excited to deliver market leading capabilities to our customers.”
“Through this partnership, we can now understand customer behavior within our platform and automate marketing communications against any behavior.”
Specifically, Tillster’s platform is now enhanced with the following Kahuna developed features:
- Preference-based push notifications, in-app messages and deep linking to rich in-app messaging
- Algorithmic rules-based targeting across channels that is truly tied to individuals, not devices
- Automated marketing messaging (with option for manual marketing communications), including optimal time and message delivery
- Enriched customer profiles based on customer engagement behavior
“We’re excited to expand our partnership with the Kahuna team in the coming months,” Faily added. “Our goal moving forward is to increase the value we can provide our clients through higher conversion rates, sales and traffic. Kahuna’s current clients are seeing significant increases in conversion, and we look forward to deliver similar results to our world class customer base."
Kahuna’s CEO, Adam Marchick, also echoed enthusiasm for the partnership, “Tillster provides knowledge and access to a valuable channel that is undergoing a seismic shift to digital. We are excited to partner in driving the digital evolution and deliver success for Tillster’s partners.”
About Tillster. Inc.
Tillster is the global leader in customer engagement programs and self-service ordering for the quick service restaurant and casual dining industries. The company provides multi-channel, market-specific digital solutions for ordering, payment, loyalty and lifecycle management that integrate across online, mobile, tablet, kiosk and call center platforms. Tillster’s solutions allow consumers to engage seamlessly with their favorite restaurant brands whenever, wherever and on whichever device they choose. Tillster is enabling nearly a million guest interactions a day round the globe for brands such as Boston Market, Burger King, California Pizza Kitchen, The Coffee Bean & Tea Leaf, Domino’s, Jack in the Box, KFC, McAlister’s Deli, Pizza Hut and Taco Bell. For information, please visit http://www.tillster.com.
About Kahuna, Inc.
Kahuna is the mobile marketing company behind the Customer Engagement Engine™—a digital marketing platform dedicated to engaging and delighting customers in the mobile era. We help companies understand and intelligently communicate with customers wherever they are: email, mobile web and apps, and social networks. We believe there is magic in delivering the right message to the right person at just the right time.
Kahuna is trusted by Yahoo, Fox, Overstock.com, and hundreds of others. The company was founded in 2012 and is funded by Sequoia Capital. For information, please visit http://www.kahuna.com.