PLANO, Texas--(BUSINESS WIRE)--CROSSMARK, a leading sales and marketing services company, today announced the appointment of Jim Norred as President – Marketing Solutions Group.
The group provides insight-driven marketing solutions to address the challenges that brands experience every day. It includes integrated engagement marketing expertise through Marketing Werks and PromoWorks, as well as Twin Oaks, a leading shopper marketing agency that is co-owned with MARS Advertising. In addition, CROSSMARK’s acclaimed Insights team also falls under Norred’s leadership.
For years, Norred has worked with clients, driving sales and leading teams that provide insight-driven solutions. CROSSMARK CEO Ben Fischer said Norred is the right choice to lead the Marketing Solutions Group.
“In today’s omnichannel world, it’s critical to influence behavior across the entire spectrum of touch points,” Fischer said. “Jim has the experience to impact in-store and out-of-store through highly effective shopper engagement, brand activation and merchandising, as well as the ability to integrate the digital world to engage and influence shoppers along the path to loyalty,” he said.
Norred most recently served as Executive Vice President – Corporate Development, with responsibility for Client Services, Business Development, Insights, and Corporate Marketing. Prior to that, he served as the company’s CIO. He also has served as President of G2, an integrated marketing joint venture that ultimately was acquired by WPP in 2008.
“Recognizing that everything we do is grounded in insights, we strive to lead the way to market with insights, to solve tangible business issues with and for our client partners,” Norred said. “We leverage these great insights to construct award winning solutions that deliver against strategic brand objectives,” he added.
Jim received a bachelor’s degree from the University of Alabama at Birmingham, and has participated in executive sessions at MIT and Arizona State University.
About CROSSMARK
CROSSMARK is a leading sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. For more than 100 years, CROSSMARK has helped the world’s most powerful brands achieve their business objectives across major classes of trade. Expertise includes Headquarter Sales, Retail Merchandising, Retailer Solutions, Shopper and Consumer Engagement, In-Store Events, Experiential Marketing, Shopper Marketing, In-Store Data Collection & Field Intelligence, and Business Insights. Headquartered in Plano, Texas, CROSSMARK employs more than 40,000 associates worldwide with offices throughout the U.S., Canada, Mexico, Australia and New Zealand.
