Research and Markets: Global RTB Market 2015-2019: Key Vendors are Adap.tv, AppNexus, BrightRoll, Facebook, Google, SpotXchange, Tremor Video and TubeMogul

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/tnk4xv/global_rtb_market) has announced the addition of the "Global RTB Market 2015-2019" report to their offering.

One of the major emerging trends in this market is the increasing demand for RTB-based direct ad sales. Factors such as publisher control of inventory and flexibility in pricing for advertisers are expected to help direct ad sales gain a larger share of the market during the forecast period of 2015-2019.

According to the report, one of the major drivers of this market is the improvement in ROI, which encourages advertisers, advertising agencies, media buying agencies, and publishers to take an interest in RTB-based advertising. RTB-based display advertising aims to optimize marketing returns from online advertising. It allows brands to compete against each other and target a larger audience through the bidding process.

Further, the report states that privacy and security concerns regarding the data shared is one of the major challenges of this market. Publishers are concerned about their audience-related data being available to advertisers during the bidding process; the data could fall into the wrong hands and be used inappropriately.

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Landscape

07. Market Segmentation by Type

08. Geographical Segmentation

09. Key Leading Countries

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

18. Key Vendor Analysis

19. Other Reports in this Series

Companies Mentioned:

• Accuen
• Adap.tv
• Adconion Media Group
• AppNexus
• BrandScreen
• BrightRoll
• Casale Media
• Convertro
• Criteo
• DataXu
• Dárriens Media Exchange
• Exchangelab
• Facebook
• Google
• Ignition One
• Infectious Media
• Kontera
• LiveRail
• Microsoft
• OpenX Market
• Platform One
• RTB.com
• Rocket Fuel
• Rubicon Project
• SpotXchange
• StickyADS.tv
• StrikeAd
• Tremor Video
• TubeMogul
• Yahoo Right Media Exchange

For more information visit http://www.researchandmarkets.com/research/tnk4xv/global_rtb_market