ANN ARBOR, Mich.--(BUSINESS WIRE)--Answers Corporation, the parent company of top-10 Internet property Answers.com (source: Quantcast) and a premier provider of cloud-based voice of customer (VOC) solutions, has announced the release of ForeSee’s cxIntegrate product developed specifically for Salesforce.com. The automated, bidirectional integration enables clients to marry ForeSee customer experience data with the Salesforce.com platform for a much more comprehensive view of their customers. cxIntegrate is now live on the Salesforce AppExchange marketplace.
cxIntegrate activates VOC across an organization, empowering cross-functional teams to correlate ForeSee customer experience insights to segments within Salesforce.com to drive business decisions more effectively across an organization. Customer champions can map customer experience metrics down to the individual respondent level, equipping them with critical business intelligence that can significantly impact the customer relationship.
“We are excited about the opportunity to use cxIntegrate to gain insight into our most important customer experience metrics in Salesforce,” said Nickie Jacobs, Client Relations Manager at OppenheimerFunds. “This feature will help us effectively meet the expectations of our clients.”
The seamless data sync powered by cxIntegrate is accessible within both enterprise portals. Salesforce.com CRM data can be imported into the ForeSee portal to analyze customer experience metrics by segments, categories and profiles. Conversely, Salesforce.com users can display predefined summary-level views from the ForeSee Portal across multiple channels and measures.
“ForeSee cxIntegrate solves a critical pain point for many customer experience leaders: the integration and optimization of multichannel data from an ever-growing world of disparate sources. With our solution, customer experience leaders have the opportunity to maximize the potential of their VOC data while reducing errors and man-hours associated with manual integrations,” said Jim Yang, Senior Vice President of Products, Services and Marketing, for Answers Cloud Services. “This integration provides a clean, fast and cost-effective way to supercharge customer marketing and relationship initiatives.”
This solution is the latest release in ForeSee’s line of customer data integration products. For additional information, visit the ForeSee website.
ABOUT ANSWERS™
Answers’ mission is to empower consumers, brands and organizations by connecting them with the information they need to make better-informed decisions. The Answers Platform leverages the sizable reach of top-10 Q&A site Answers.com (source: Quantcast), along with its leading cloud-based solutions from ForeSee, Webcollage and ResellerRatings, to enable businesses and organizations to engage with customers at every interaction point, drive investment decisions from customer insights and deliver content that powers the customer experience. Answers is headquartered in St. Louis with offices in Ann Arbor, New York City, Silicon Valley, Cleveland, London, Vancouver and Tel Aviv. For Answers, visit http://www.answers.com.
