UNTERFÖHRING, Germany--(BUSINESS WIRE)--Sky Deutschland continued to deliver improved financial performance in Q1 2014/15. The strong subscriber growth led to total revenues rising 10% to €431 million (Q1 2013/14: €393 million). Subscription revenues were the key driver, up 10% to €394 million (Q1 2013/14: €357 million), with an average revenue per user (ARPU) of €34.00 (Q1 2013/14: €34.07). Total costs excluding depreciation went up by just 4% to €377 million (Q1 2013/14: €364 million). As a result, EBITDA for Q1 2014/15 saw an improvement of 86% to €54 million (Q1 2013/14: €29 million), and net income came in at positive €12 million (Q1 2013/14: negative €14 million).
The growing appeal of the expanding Sky offering attracts more and more customers. Net growth increased by 26% to 96,000 in Q1 2014/15 (Q1 2013/14: 76,000). The total number of direct subscribers reached 3,908,000 at the end of September (Q1 2013/14: 3,529,000). Gross additions were 179,000 (Q1 2013/14: 185,000). As a result of the actions taken to improve the quality of customer growth, and the take up of two year contracts, customer loyalty once again improved significantly with the quarterly annualized churn rate dropping to 8.6% (Q1 2013/14: 12.5%) and the 12-month rolling churn rate to 9.2% (Q1 2013/14: 11.8%).
Brian Sullivan, CEO of Sky Deutschland: “This quarter marks a number of important milestones at Sky. We have once again delivered strong customer and EBITDA growth, as well as a positive net income, as more and more customers are enjoying our outstanding offering. High-quality exclusive content, continuous innovation and a great customer experience are the pillars of our sustained success. We’ve also just unveiled the next wave of exciting new services, Sky Online and Sky On Demand, which bring a whole new level of choice, flexibility and control to our existing and future customers. There has never been a better time to be a Sky customer.”
About Sky Deutschland:
Sky Deutschland is the leading pay TV company in Germany and Austria with more than 3.9 million subscribers. Sky offers live sports, current films, award-winning TV series, kids programs, and documentaries. Sky subscribers have access to up to over 80 channels in unique HD quality and an exclusive 3D channel.
