DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/gv2kt5/global_outdoor) has announced the addition of the "Global Outdoor Advertising Market 2014-2018" report to their offering.
Outdoor advertising is a format of advertising in which the focus is on the consumers when they are out of their home in public places, in transit, or in commercial location. It is a mass-market medium used for broad messages, branding, and support campaigns. The outdoor advertising spending is split between physical and digital.
Traditional physical outdoor media includes billboards, street furniture, transit displays, and commercial displays. Digital outdoor media includes any outdoor advertising media that is connected to networks such as smart billboards.
The analysts forecast the Global Outdoor Advertising market to grow at a CAGR of 5.75 percent over the period 2013-2018.
This report covers the present scenario and the growth prospects of the Global Outdoor Advertising market for the period 2014-2018. To calculate the market size, the report takes into account the revenue generated from both traditional and digital outdoor advertising. Based on the medium, the market is classified into the following four types:
- Billboard
- Transit Advertising
- Street Furniture
- Alternative Media
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
05. Introduction
06. Market Landscape
07. Market Segmentation by Type
08. Market Segmentation by Medium
09. Geographical Segmentation
10. Key Leading Countries
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
19. Key Vendor Analysis
20. Other Reports in this Series
Companies Mentioned:
- APG | SGA
- APN Outdoor
- AdSpace Networks
- Adams Outdoor Advertising
- AirMedia
- Burkhart Advertising
- CBS
- Captivate Network
- Cemusa
- Clear Channel Outdoor
- Clear Media
- DDI Signs
- Daktronics
- Epamedia
- EuroMedia Group
- Eye Airports
- Fairway Outdoor Advertising
- IZ-ON Media
- JCDecaux
- Lamar Advertising
- Primedia Outdoor
- Stroer Media
- Titan Outdoor
- Van Wagner Communication
- Zoom Media
For more information visit http://www.researchandmarkets.com/research/gv2kt5/global_outdoor
