TEN to Debut HOT ROD Network at 2014 SEMA Show

SEMA Show 2014

LOS ANGELES--()--TEN: The Enthusiast Network announced today that its new HOT ROD Network will debut at the 2014 SEMA Show in Las Vegas on November 4, 2014. The HOT ROD Network will combine content from individual Car Craft, Circle Track, Classic Trucks, Engine Masters, HOT ROD, HOT ROD Deluxe, Mopar Muscle, Muscle Car Review, and Street Rodder brand websites into one supersite at www.HOTROD.com. Upon launch, the HOT ROD Network will boast an all-new website layout and navigation, with one-click access to more than 36,000 articles and 100,000 high-resolution images from all of the brands.

“For 66 years HOT ROD has been the one place all gearheads go to see the performance parts, engines, and cars people build and love,” said Editor-In-Chief David Kennedy. “The new HOT ROD Network brings the strength of HOT ROD’s eight sister brands together for the first time to make HOTROD.com the 24/7 media powerhouse enthusiasts will go to for the next 66 years.”

The HOT ROD Network is expected to reach more than 2.5 million visitors monthly. TEN is looking to continue its success of creating stronger core brands by collectively engaging audiences at a greater scale with its fifth supersite that follows the launches of the Super Street, Super Chevy, Mustang 360, and Four Wheeler Networks. To date, TEN’s supersite networks have experienced an average of 27 percent year-over-year growth over the combined traffic of its former single, brand-specific websites, while engagement increased by an average of 17 percent with pages viewed per visit and 19 percent in time spent on site.

TEN is inviting attendees of the SEMA Show to experience the new supersite by visiting its booth #22743 on the exhibit floor, where the new website can be viewed with HOT ROD staff. HOT ROD creative staff, including Roadkill and HOT ROD Garage show hosts David Freiburger and Mike Finnegan, will be at the SEMA Show all week for the creation of original programming for SEMA Week – Brought to you by 76 that will run on the Motor Trend YouTube Channel starting on December 1. They will also host Battle of the Builders at SEMA Ignited from 4 p.m. to 10 p.m. on November 7.

About HOT ROD Network

HOT ROD has been the most recognized brand in the world of high-performance cars since the iconic American magazine was founded in 1948. Today, the authoritative HOT ROD media footprint connects with more than 5 million individuals per month. The HOT ROD Network includes Car Craft, Circle Track, Classic Trucks, Engine Masters, HOT ROD, HOT ROD Deluxe, Mopar Muscle, Muscle Car Review, and Street Rodder print and digital magazines; HOTROD.com; the two largest events of their kind, HOT ROD Power Tour and HOT ROD Drag Week; plus two monthly YouTube shows, Roadkill (averaging 1-million-plus views per episode), and the new HOT ROD Garage.

About TEN: The Enthusiast Network

TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, such as Motor Trend, Automobile, Hot Rod, Surfer, TransWorld, and GrindTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world’s largest automotive VOD channel, and the world’s largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit www.enthusiastnetwork.com.

Contacts

TEN: The Enthusiast Network
Ryan Payne, SVP, Marketing
949-705-3105
RPayne@enthusiastnetwork.com

Release Summary

The new HOT ROD Network will debut at the 2014 SEMA Show in Las Vegas on November 4, 2014. The HOT ROD Network combines 9 individual brand website into one supersite at www.HOTROD.com.

Contacts

TEN: The Enthusiast Network
Ryan Payne, SVP, Marketing
949-705-3105
RPayne@enthusiastnetwork.com