--(BUSINESS WIRE)--Information Resources, Inc.:
|
WHO: |
Robert I. (Bob) Tomei, President, IRI Consumer and Shopper Marketing, Information Resources, Inc. (IRI) |
|
|
WHAT: |
In his presentation, “The Shopper Journey Study: Understanding Today’s New Path to Purchase,” Tomei will share how digital, social and mobile media platforms are changing consumer and shopper behavior. His talk will include the results of IRI’s new and exhaustive Shopper Journey Study, which features insights into the new path to purchase as it relates to certain departments, categories and segments of the population and an assessment of the impact that each step in the process has on shoppers’ ultimate purchase decisions. Tomei will also include insights gleaned from actual shopper interviews, which will be shared via video clips. |
|
|
WHY: |
The traditional linear path to purchase is now obsolete for many departments, categories and certain segments of the population, and the shopper journey continues to evolve. Using the previously unreleased results of IRI’s new Shopper Journey Study, Tomei will explain how the changing digital landscape is impacting shopper attitudes and actual behavior. He will discuss how and where various shopper groups research products before purchasing, as well as how different categories, brands and retailers perform relative to the new consumer and shopper landscape and the evolving shopper journey. Attendees will learn to identify, validate and quantify the steps in the path to purchase for various consumer and shopper segments and categories and will gain actionable strategies for activating shoppers at each touch point along their unique shopper journey. | |
|
WHEN: |
Thursday, Oct. 23, 2014, 3 p.m. - 3:45 p.m. CT |
|
|
WHERE: |
Shopper Marketing Conference and Expo |
|
| Minneapolis Convention Center | ||
| 1301 2nd Ave. S. | ||
| Minneapolis, MN 55403 | ||
About the Shopper Marketing Conference and Expo
As the largest shopper marketing event, the annual Shopper Marketing Conference and Expo encompasses the entire ecosystem of shopper marketing to help marketers and retailers collaborate to better connect with shoppers. Expo offers three days of robust seminars connected to an inspiring trade show floor dedicated to integrating the wide variety of solutions, tools and expertise needed to influence decision making along the path to purchase.
About IRI
IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter health care industries by pinpointing what matters and illuminating how it can impact their businesses. Move your company forward at IRIworldwide.com.
