DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/6wgkzj/mobile_phones) has announced the addition of the "Mobile Phones Market Report 2014" report to their offering.
This Market Report analyses the UK market for mobile phones. In 2013, Ofcom data showed that total mobile subscriber volumes fell for the first time since data collection was begun by the former communications regulator Oftel in the mid-1990s, falling by 0.4% to 83.1 million. Operator retail revenues also declined in 2013, falling by 2% as a result of falling messaging volumes, with consumers increasing utilising data-based messaging services.
The mobile market has nevertheless remained strong owing to continuous demand for smartphone devices, which have remained extremely popular in recent years due to their high level of functionality and connectivity in comparison to mobile phones with traditional features. Smartphones are able to offer standard voice and messaging services, as well as incorporating media players, cameras, video gaming and GPS (global positioning system), in addition to providing increased connectivity through Wi-Fi and/or mobile Internet such as 3G (third generation) and 4G (fourth generation) mobile networks.
With smartphone ownership levels rising rapidly, mobile data usage has also grown significantly. To meet the rising demand, mobile network operators (MNOs) launched 4G services the latest in mobile communication technology, providing significantly faster data connections than its predecessor (3G) in 2012 and throughout 2013.
According to Ofcom, around 12% of the UK population had used 4G services as of April 2014, suggesting rapid take-up of the service as it is rolled-out across the nation. As 4G coverage improves, and as older 3G contracts come to an end, take-up of data-heavy 4G-capable contracts is expected to increase in volume considerably.
After experiencing a further decline in 2014 as a result of falling messaging usage, mobile retail revenues in the UK are forecast to experience fairly strong growth up to 2017, as demand for high-value, data-heavy, 4G post-pay contracts rises. There has, however, been an increase recently in the volume of consumers choosing cheaper 1-month rolling contracts, after completing longer-term contracts, and retaining the same smartphone. This trend may impact revenues over the next 5 years, particularly after the initial demand for 4G wanes.
Key Topics Covered:
1. Foreword
2. Introduction and Definition
3. Executive Summary
4. What's KEY in the Market?
5. Market Size, Segmentation and Forecasts
6. Competitor Analysis
7. Buying Behaviour
8. Strengths, Weaknesses, Opportunities and Threats
9. PESTEL
10. Company Financials
11. Further Sources
12. Understanding Consumer Survey Data
Companies Mentioned
- Apple Retail UK Ltd
- EE Ltd
- HutchisonG UK Ltd
- PhonesU Ltd
- Samsung Electronics (UK) Ltd
- TalkTalk Telecom Group PLC
- Telecom Plus PLC
- Telefónica UK Ltd
- Virgin Mobile Telecoms Ltd
- Vodafone Group PLC
For more information visit http://www.researchandmarkets.com/research/6wgkzj/mobile_phones
