LAS VEGAS--(BUSINESS WIRE)--VeriFone Systems, Inc. (NYSE: PAY) and Sunoco, Inc. announced today that VeriFone has been selected as the exclusive media provider for Sunoco’s fueling islands. VeriFone will provide Sunoco with cutting-edge dispenser card readers that have integrated video screens and dynamic streaming content. These payment terminals will enhance the fueling experience for Sunoco’s customers and provide a cost-efficient EMV strategy for Sunoco’s growing network of branded retailers.
Sunoco sought a PCI-compliant and EMV-ready payment platform to engage consumers during fueling. VeriFone’s Secure PumpPAY offers a unique mix of advertiser-funded offers, coupons, and other relevant content through VeriFone’s VNET - At the Pump media service. The Secure PumpPAY card readers offer lightning-fast card processing and robust technology that will integrate seamlessly with Sunoco’s CurrentC mobile payments platform.
Inside Sunoco’s convenience stores, VeriFone provides LiftRetail, also known as VNET - InStore. Through integration with Sunoco’s point-of-sale, LiftRetail’s consumer-facing screens display real-time targeted offers and upsell opportunities to the shopper. Consumers can simply touch the screen to accept the offers.
“The combination of VeriFone’s indoor/outdoor video experience, our consumer loyalty programs, and our forthcoming mobile payments app will provide Sunoco’s consumers with a dynamic two-way communication platform,” stated Drew Kabakoff, Sunoco Director of Marketing.
“We applaud Sunoco for being the first in the industry to standardize on EMV and PCI compliant solutions across all of its branded locations,” said Jay Parsons, Senior Vice President of Digital Media and Taxi Solutions for VeriFone. “Additionally, their selection of a highly integrated marketing platform will aid each of their branded locations by helping to increase sales and enhance the customer experience.”
Following this agreement with Sunoco, VeriFone partnered with Gilbarco Veeder-Root, the worldwide leader in forecourt retail petroleum technology, to collaborate on delivering this type of comprehensive pump, media and payment offering. The result is the largest at-pump interactive digital media network worldwide, encompassing more than 50,000 digital screens in taxis, gas pumps and convenience stores.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 for VeriFone Systems, Inc
This press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations or beliefs and on currently available competitive, financial and economic data and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the forward-looking statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of VeriFone Systems, Inc., including many factors beyond our control. These risks and uncertainties include, but are not limited to, those associated with: the successful rollout of VeriFone’s integrated payment and media dispenser solutions with Sunoco, execution of our strategic plan and business initiatives and whether the expected benefits of our plan and initiatives are achieved, short product cycles and rapidly changing technologies, our ability to maintain competitive leadership position with respect to our payment solution offerings, our assumptions, judgments and estimates regarding the impact on our business of the continued uncertainty in the global economic environment and financial markets, our ability to successfully integrate acquired businesses into our business and operations, our ability to protect against fraud, the status of our relationship with and condition of third parties such as our contract manufacturers, distributors and key suppliers upon whom we rely in the conduct of our business, our dependence on a limited number of customers, the conduct of our business and operations internationally, our ability to effectively hedge our exposure to foreign currency exchange rate fluctuations, and our dependence on a limited number of key employees. For a further list and description of the risks and uncertainties affecting the operations of our business, see our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports on Form 10-Q. The forward-looking statements speak only as of the date such statements are made. VeriFone is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.
About Sunoco, Inc. (www.gosunoco.com)
Headquartered in Philadelphia, Pa., Sunoco's retail business markets its brand of gasoline through more than 5,000 retail outlets from Maine to Florida and west to Michigan and Louisiana, including more than 600 APlus convenience stores. Sunoco is the official fuel of NASCAR and more than 50 other racing sanctions. For more information on Sunoco Retail, or to find a local Sunoco location, visit http://www.gosunoco.com/.
About VeriFone Systems, Inc. (www.verifone.com)
VeriFone Systems, Inc. (“VeriFone”) (NYSE: PAY) is the global leader in secure electronic payment solutions. VeriFone provides expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets. VeriFone solutions are designed to meet the needs of merchants, processors and acquirers in developed and emerging economies worldwide.