NEW YORK--(BUSINESS WIRE)--Ifbyphone, provider of the leading voice-based marketing automation platform for optimizing revenue generation through call analytics and automation, today announced at the SMX East conference in New York a new partnership with Act-On Software, the leading marketing automation provider for small and mid-sized businesses, that will enable the integration of Ifbyphone’s inbound call conversion data with Act-On’s marketing automation platform. Act-On customers can now leverage Ifbyphone’s data to track calls from website visitors, improve lead scoring accuracy and understand the impact of calls on marketing campaigns in order to improve performance and ROI.
Marketing automation is firmly established as a core technology for successful businesses and agencies, playing a pivotal role in how marketers generate, track and analyze online conversions and score and nurture leads. However, the proliferation of smartphone devices has placed a renewed emphasis on the importance of phone call conversions from websites, as smartphone users now routinely respond to email campaigns, search inquiries and digital advertising by visiting a company’s website and calling that business directly. The integration between Ifbyphone and Act-On enables marketers to leverage that call conversion data to improve lead generation, nurturing, analysis and scoring.
“The strategic partnership with Ifbyphone augments phone leads with marketing automation benefits, enabling customers to more effectively measure the impact of their multi-channel marketing programs,” said Gal Josefsberg, VP of Product Management at Act-On Software. “The Ifbyphone and Act-On integration enhances a marketer’s ability to tailor campaigns based on prospect interest; invaluable to modern marketers looking to personalize the buying experience.”
“The accelerating pervasiveness of smartphones in people’s daily lives is dramatically increasing the volume of phone calls into businesses,” said Josh Mallamud, Vice President of Strategic Partnerships at Ifbyphone. “It is simply the most natural path to conversion from mobile marketing. And for many businesses, calls represent a valuable trigger point in the buyer’s journey. Sophisticated, data-driven marketers recognize this, and want to leverage that call data in lead analysis, scoring and nurturing to optimize marketing’s impact on revenue. This new partnership between Ifbyphone and Act-On Software enables them to do just that.”
Ifbyphone will be discussing the new Act-On integration and demoing their Voice360 platform at booth #427 of the SMX East conference at New York’s Javits Center from September 30th to October 2nd. Executives from Ifbyphone will also be presenting in multiple sessions at the conference on how to optimize marketing ROI by improving inbound phone lead generation, scoring and routing.
Ifbyphone provides the leading voice-based marketing automation platform, Voice360, that businesses and marketing agencies rely on to connect, measure and optimize sales calls. Built specifically for marketing and sales, Ifbyphone’s cloud-based solution helps companies of all sizes optimize marketing spend across all channels, generate and convert more high-quality leads, and acquire more business over the phone.
Known for its unmatched ease-of-use and reliability, Ifbyphone’s Voice360 platform has successfully processed over one billion minutes of voice engagement for its customers. Organizations in all industries use Ifbyphone, including marketing agencies, lead generation, e-commerce, direct response, financial services and insurance, healthcare, automotive, retail and logistics, and SaaS and technology. For more information, visit www.ifbyphone.com.
About Act-On Software
Act-On Software is the leading provider of marketing automation for small and mid-size businesses, helping 2,500+ customers to tie inbound, outbound, and nurturing programs together – across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioral data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On's fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.
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