NEW YORK & PARIS--(BUSINESS WIRE)--NOWNESS.com today unveiled a new video channel to showcase the best in global arts and culture.
The new, mobile-first video channel offers readers a richer and more engaging digital experience, with advanced video functionalities, community and notification features, and highly immersive functions that cultivate a truly personalized user experience. For brands, artists and collaborators, the new site offers greater exposure opportunities and increased functionality to maximize engagement across the site’s powerful global audience.
"Over the past four years, NOWNESS has emerged as the preeminent source for video and digital storytelling content, becoming a hub of creativity that plays host to some of the most influential and exciting names in arts and culture,” said Claudia Donaldson, NOWNESS’ Editor in Chief. “Today’s launch reflects the tremendous demand from our audience for our unique and exclusive video content. It goes beyond refreshing the look and feel of NOWNESS, to transforming the platform into a dedicated video channel and community. The site will maintain its foundational ethos, which is to offer the most engaging and up-to-the-moment exclusive digital content in the areas of arts and culture, but it will reach users in a completely new and enhanced way.”
The launch of this state-of-the-art site is consistent with the pioneering approach that has made NOWNESS a daily destination for insiders and influencers across the globe. With its founding in 2010, NOWNESS brought users a completely new way to discover and experience content in the areas of fashion and beauty, art and design, music, food and travel and culture. NOWNESS has since evolved into a global channel, with the launch of a Chinese-language site in 2012 and the addition of video subtitles available in nine languages: English, Chinese, French, German, Spanish, Italian, Japanese, Portuguese, and Russian.
With today’s launch, NOWNESS has enhanced its offering even further, maintaining the innovative content that has built the site’s impressive following, while implementing enhanced features and updated design to create a flawless user experience. Highlights of the new site include: a design optimized for mobile; personalization options that allow users to customize their experience to better suit their interests and new ways to consume content -- including community and notification features -- through newsletters, playlists, and other mediums.
As part of the new community features, the site will offer curated, shareable video playlists from over 100 influential NOWNESS ambassadors spanning artists, directors, actors, musicians, and designers. The “NOWNESS Culture 100” includes some of the most influential creators in arts and culture, such as Francesco Vezzoli, Björk, Ai Wei Wei, James Franco, Robert Schwartzman, Jena Malone and Soko. The inaugural playlist curated by Francesco Vezzoli premieres today on NOWNESS.com (https://www.nowness.com/playlist/65/most-loved-francesco-vezzoli)
In addition to the daily exclusive artistic videos for which NOWNESS is known, the new video channel will have an increased focus on NOWNESS’ highly successful curated series, such as In Residence (https://www.nowness.com/series/in-residence) and Define Beauty (https://www.nowness.com/series/define-beauty) . To coincide with the launch, NOWNESS is premiering a curated film in collaboration with designer and artist Aitor Throup starring the actress Noomi Rapace and original music by Flying Lotus (https://www.nowness.com/story/noomi-rapace-by-aitor-throup); as well as an upcoming groundbreaking series Getting There profiling Yohji Yamamoto, Ed Ruscha and Pascal Dangin to run every Monday for three weeks.
About NOWNESS
NOWNESS, launched in 2010, is the editorially independent website of LVMH Moet Hennessy Louis Vuitton, the world's leading Luxury Group. This award-winning video channel serves as a daily resource for the culturally curious by premiering inspiring stories from the forefront of contemporary culture and global lifestyle. Collaborating with the world's foremost designers, creatives and thinkers, NOWNESS is dedicated to being a vital instrument for experiencing high-end culture digitally. NOWNESS has been recognized with Webby Awards for Best Cultural Blog (2014) and Best Fashion Website (2011), WWD Japan's Best Fashion Media Award (2011), a Clio Award for Best Interactive Website (2011), and a Lovie Award for Best Lifestyle Website (2013). In 2012, NOWNESS launched a Chinese-language version, which made it a true dual language channel.
