CHICAGO--(BUSINESS WIRE)--Cleversafe, Inc., the industry-leading object-based storage provider, today announced that Chris Cummings has joined the organization as senior vice president of marketing and strategy, reporting to John Morris, president and CEO. Cummings will lead all company marketing and strategy development – from company positioning to demand generation through social and digital marketing.
“Cleversafe has worked over the past 10 years to develop an industry-leading storage platform that is built for where the market is going – massive-scale, highly-distributed systems for enterprises and service providers looking to manage today’s content, from video and photos to genomic sequencing codes and satellite imagery,” said John Morris, president and CEO of Cleversafe. “Chris has the experience, strategic insight and execution skills to complement the fantastic leadership team we have here at Cleversafe and help drive our marketing efforts and sharpen our strategies for reaching customers and supporting our sales efforts both here and abroad.”
Cummings has more than 15 years of experience in strategic marketing and has a seasoned understanding of developing go-to-market efforts from scratch that redefine global account initiatives to maximize impact. He most recently served as vice president of Strategic Market Operations for NetApp where he led an operations team to identify optimal sales targets and partners as well as key competitors and how to outpace them. Prior to this position, Cummings held senior roles leading the Product & Solutions Marketing and Demand Generation teams at NetApp. In these roles he proved successful in driving revenue for global product and solutions marketing and leading industry initiatives to deliver a strong pipeline to investment results. Before NetApp, Cummings spent more than 10 years in various general management, marketing and business development roles at enterprise technology and SaaS startups in Silicon Valley.
In his marketing role, Cummings will drive product positioning, branding, communications, lead generation, digital and social media as well as teaming with sales to drive joint go-to-market efforts with the company’s key technology and alliance partners. In his strategy role, Cummings is responsible for company-wide strategic planning efforts to complement and channel the energy and momentum evident within the marketplace and the company.
“Cleversafe is designed from the ground up to serve today’s data challenges, rather than yesterday’s,” said Cummings. “I look forward to ensuring, with CEO John Morris and the Cleversafe executive team, that the company is focused on the best market opportunities and to showcase what is clearly the best object-storage platform bar none to forward-thinking enterprises and service providers looking to optimize their storage operations.”
About Cleversafe Inc.
Cleversafe has created a breakthrough technology that solves petabyte-and-beyond big data storage problems. This solution reduces 65 percent or more of the storage cost from the business while enabling secure and reliable global access and collaboration. The world's largest data repositories rely on Cleversafe. To learn more about Cleversafe and its solutions, please visit www.cleversafe.com, call 312-423-6640 or email us at sales@cleversafe.com.
