TALLINN, Estonia--(BUSINESS WIRE)--One of the industry’s leading web display ad-networks adcash® went in-app and sees huge potential in the mobile ad market as mobile is still highly underused in advertisers’ marketing budgets.
The majority of consumers are already fully mobile using their smartphone as a primary Internet device. Brand advertisers and agencies however, are slower to make the shift with mobile still being somewhat underused in marketing budgets compared to web. The global online ad spending in 2014 is set to near $138 billion dollars, whereas the mobile marketing budget will only reach the $18 billion mark this year. However, research shows that this is about to change soon.
eMarketer predicts that next year the overall spending on desktop advertising will increase by just 0.41%, while mobile ad spending will grow a further 56%.
New advertisers are steadily entering the mobile and those who are already using it consider it highly profitable and do not hesitate to boost their mobile ad investments.
The future of mobile ads lies in-app.
Mobile ads are served to only a half of all smartphone subscribers. This means there is a huge territory in the mobile space just waiting to be tapped into by advertisers and publishers looking for mobile traffic acquisition and monetization. Research from Nielsen shows that consumers spend 89% of their mobile media time via apps. Therefore, there is no doubt that the future of mobile advertising lies within apps, simply because that is where the people spend the most time.
CEO of adcash® Thomas Padovani says “Taking into account the rapid increase of smartphone and mobile app usage, we launched our new in-app products for our partners worldwide to boost their revenue on mobile. Adcash® Advertising Technology has provided high quality advertising solutions for Web for more than 7 years now, and the transformation into providing equally outstanding deals for the in-app mobile space has been a natural advancement”
Bigger formats are essential for getting better results. Our cutting edge targeting technology enables to serve very relevant ads that are not disturbing for users.
We have launched the most efficient formats for in-app mobile advertising – Interstitial and Footer for both Android and iOS.
Interstitials are bigger and more attention grabbing than any other mobile ad format. Although many consider this format too aggressive, our data shows that full-screen size ads generate a higher click rate providing more quality traffic and higher conversion rates. We believe it is all about targeting, when advertising is relevant for users then it does not come across as disturbing but rather works like a native-ad.
In app footer format should not be underestimated, despite interstitials generating the majority of global mobile ad revenue. A static mobile banner ad in the footer works outstandingly because it offers a simple and effective way to engage the audiences with strong straight-to-the-point messages.
At adcash®, we strive to constantly develop new products to deliver our advertisers and publishers the best results, provide them the exceptional account management in 12 languages, and help them sustain mutually profitable relationships.
You can learn more about our new mobile in-app product and join our network now on adcash.com!
