NEW YORK--(BUSINESS WIRE)--Torrid, the plus size young women's fashion brand, has joined forces with Tracy Paul & Company, Inc., a NY and LA based development agency, as their strategic partner. Tracy Paul & Company will be utilizing its extensive background in the retail fashion apparel arena to create a multilevel branding campaign that will integrate all communications platforms.
"We are excited about partnering with Tracy Paul & Company. As a growth company, we believe Tracy adds tremendous value to our brand strategies with her creativity and innovation… she’s a really good fit," says Lisa Harper, CEO of Hot Topic, Inc., parent company of Torrid.
“Torrid is an account that we are most excited to be partnering with. We will be running a full-scale strategy for the brand that includes maximum integration of all of our agency assets. This brand is definitely one to watch," explains Tracy Paul, CEO of Tracy Paul & Company, Inc.
Torrid’s collection of on-trend apparel, lingerie, swimwear and accessories has been inspired by and designed to fit young, stylish women who wear sizes 12 to 28.
The California based brand is a growing national chain. Last year Torrid partnered with Sycamore Partners, a private equity firm specializing in consumer and retail investments, to focus on a meaningful Torrid expansion program.
ABOUT TORRID
Torrid designs and retails on-trend fashion apparel, lingerie and accessories inspired by and designed to fit the young, stylish woman who wears sizes 12 to 28. Torrid fashion collections stimulate self-confidence and encourage a woman to feel sultry and downright irresistible. Torrid has stores in malls and strip centers across the country, and an online store at TORRID.COM. You can also find us on Facebook (Facebook.com/Torrid), Instagram (@Torridfashion), Pinterest (Pinterest.com/Torridfashion), Twitter (@Torridfashion) and YouTube (YouTube.com/Torridfashion).
ABOUT TRACY PAUL & COMPANY, INC.
Tracy Paul & Company (TP&Co) is a full service brand development agency. Specializing in Creative Marketing, Public Relations, Special Events, Content Creation and Documentary & Digital Production, TP&Co maintains a focus on developing brands within the Luxury, Lifestyle, Fashion, Design, Tech, Health & Wellness based sectors. TP&Co prides itself on having a global reach while maintaining a boutique environment. For over 17 years, TP&Co has been successfully building, launching and creating effective strategies for brands to increase equity and advance to the next position. www.tracypaul.com