AMSTERDAM--(BUSINESS WIRE)--SPB TV, one of the world’s leading providers of end-to-end OTT TV, IPTV and mobile TV solutions, released the OTT TV Survey 2014, at this year’s International Broadcasting Convention (IBC2014), held on 11-16 September in Amsterdam.
On 12 September, at a special IBC Exhibition event with industry experts and media, SPB TV’s Co-Founder Sebastian-Justus Schmidt announced the survey outcomes, sharing developments in the fast-growing consumer base of OTT TV users in emerging markets. Among interesting findings are the facts that more women are using OTT TV, which indicates that it is increasingly becoming a convenient, enjoyable and commonly used way to access video content. As well as that there is no need for the “second screen” as its apps might bring additional distractions from the main content for the viewers.
“Multitasking can be often carried out on the same screen on PCs and mobile devices”, commented SPB TV’s CEO Kirill Filippov. “It is remarkable that the respondents prefer to conduct activities on the same device,” he said. With a sample of 50,000 respondents, the survey focused on the ways modern TV is consumed and what TV users are like. The majority of respondents were based in Brazil, India, Mexico, Nigeria, Russia, South Africa and Ukraine.
In comments on IBC TV, in a keynote “Realities of transformation: How BBC Worldwide is adapting to the new media world”, SPB TV’s CEO Kirill Filippov talked about the new distribution, new formats, and new entrants in today’s media world as well as the opportunities with the new players and platforms. “Emerging markets drive innovation and affect changes in the actual use of modern-day TV”, he said in the discussion on OTT TV. “It is not simply the content and the technology that drive innovation but the audience and its demands,” outlined Kirill Filippov talking to IBC TV anchor Rob Curling.
At IBC2014, SPB TV showcased a number of technology innovations. For the first time, it introduced SPB TV Genie – a unique framework allows for developing high-performance future-proof interfaces for smartphones, tablets, PCs, Smart TVs, set-top boxes, game consoles, or any other TV-enabled devices in the shortest possible time. It also presented a new encoding solution NaNo Encoder, a portable device that can be used in various businesses, including TV studios and other production, broadcast or multicast facilities, offering distribution via CDN or a Cloud.
Furthermore, SPB TV showcased a renewed platform with High Efficiency Video Coding (HEVC), as well as the use of OTT in the private or public cloud technology (for example, Amazon Cloud), allowing operators or other companies to release their own OTT service fast and cost effectively.
SPB TV is one of the world's leading providers of end-to-end OTT TV, IPTV and mobile TV solutions for video content delivery to multiscreen devices. SPB TV's solutions for mobile TV are implemented by major mobile operators and have received recognition from mobile device producers worldwide. The high quality of the company's technological solutions has been honoured by numerous prestigious international awards, including CSI Awards, TV Technology Europe STAR Awards, Russia’s national ‘Big Digit’ Award, the Russian Mobile VAS Awards, the Mobile Entertainment Awards, the Google Developer Challenge and others. The company's user application, SPB TV, is available on all mobile operating systems, and its viewing audience has reached 35 million worldwide. SPB TV AG is headquartered in Switzerland, with R&D headquarters in Russia and affiliates in Asia and South America.
This information was brought to you by Cision http://news.cision.com