SAN FRANCISCO--(BUSINESS WIRE)--Tapcentive announced today the launch of its NFC- and BLE-Connected Touchpoint devices for use with its cloud-based Mobile Engagement Platform. Tapcentive Touchpoints offer marketers visible, interactive, and compelling engagement technology that is critical for successfully driving consumer awareness and influencing in-location behavior. The devices are intended to be deployed prominently in-location, where consumers seek them out and choose to engage with a tap of their phone.
Unlike beacon-only solutions that are hidden and rely on chance encounters with consumers via push-based messaging and engagement, consumers “tap” Touchpoints to receive intelligently designed incentives that can be wrapped in gamifying experiences. “Broadcasting unsolicited content to consumers’ mobile devices without any visual or tangible tie-in leaves engagement ‘to chance’ and risks brand damage for those customers who want to remain in control of their shopping or venue-based experiences,” said Dave Wentker, CEO of Tapcentive. “Tapcentive is built around visible technology that marketers can brand and customers can see, understand, and choose to engage with. Using Tapcentive, marketing campaigns can provide customers with a clear call-to-action that is simple to understand, for example, “Visit our locations and Tap in here for rewards.””
With Tapcentive’s cloud-based Mobile Engagement Platform, marketers can easily design and deploy engaging incentives and campaigns in which consumers actively participate with a tap of their phone. By unifying NFC and BLE technologies within Tapcentive Touchpoints, the platform provides brands and venue operators with a solution that delivers instantaneous and consistent engagement experiences across iOS and Android-powered devices.
From handset technologies to consumer preferences, mobile marketers and developers are increasingly faced with a complex market. The Tapcentive platform is designed to address these complexities in a way that lets marketers focus on the creative and content aspects of campaigns without worrying about the technology. And, by supporting multiple in-location technologies, Tapcentive ensures that those campaigns reach the most customers possible. Incentives and campaigns can be measured in real-time with intelligent insights on taps, proximity events, app downloads, and paths to purchase.
“Our goal is to provide marketers and brands with a flexible solution that incorporates all the necessary components to not only increase app downloads and engagement, but to do so in a manner that encourages loyalty,” said Wentker.
The mobile channel is ripe with opportunities for marketers keen on unifying consumers’ mobile behaviors and their physical activities and interests. According to estimates, 68% of consumers connect to their mobile devices while in-store (Forrester) and 45% of shoppers are open to receiving location-based messaging (eDigitalResearch). Until now, however, most proximity marketing platforms have been limited to broadcasting models and geo-fencing engagement.
Tapcentive’s platform is designed to encourage habitual behaviors for consumers to engage with a brand over and over again. “We believe successful in-location mobile engagement starts with visible technology that serves as the link between the digital and physical environments,” Wentker says.
The company will be demonstrating its new Connected Touchpoints and Mobile Engagement Platform at the CTIA Super Mobility Week: The Money Event (Booth 6146) in Las Vegas, September 9-11, 2014.
For more information about Tapcentive or to schedule an interview with CEO Dave Wentker, please contact Vanessa Horwell at 305-749-5342 ext. 232 or at vhorwell@thinkinkpr.com, or Amanda Williams at 305-749-5342 ext. 238 or at awilliams@thinkinkpr.com.
About Tapcentive
Tapcentive is an in-location marketing platform that is transforming how businesses engage with their consumers through NFC- and BLE-powered Touchpoints that deliver immersive mobile experiences and drive loyalty. The Tapcentive platform includes developer tools and a cloud-based admin portal for managing incentives, campaigns, locations, and engagement metrics that together, allow marketers to easily design and deploy engaging incentives. The Tapcentive platform hosts a set of pre-built incentive program types and gamification features that can be integrated with existing apps and loyalty programs to create fun and immersive experiences that amplify the reach of a brand or a venue’s marketing strategy. For more information, please visit www.tapcentive.com.
