CHICAGO--(BUSINESS WIRE)--Philippe Seignol has been promoted to the newly created role of Managing Director, Performics, Latin America. In addition, he will be named Head of Digital, ZenithOptimedia, Latin America.
Reporting to Sergio Lorca, CEO, ZenithOptimedia, Latin America, and working closely with Michael Kahn, Global CEO, Performics, Philippe will oversee digital operations for the ZenithOptimedia group across the region. He has been tasked with driving growth in all areas of digital, building ZenithOptimedia and Performics’ digital capabilities, and leading digital acquisitions.
In his new combined role, Philippe will be based in Miami and will focus on combining network resources with local market expertise in order to further develop the group’s digital and performance marketing offering in the region. This is part of an ongoing programme, started by Alexis Thanasoulas, Regional Director and Managing Partner, ZenithOptimedia Latin America, who has been overseeing digital operations for the past two years and will now work closely with Philippe.
Philippe takes up the lead digital role in Latin America having been President, Performics France, where he led performance marketing for clients including LVMH, Bouygues Telecom, Voyages-SNCF, and Cdiscount. Philippe is a member of the Performics Worldwide Executive Committee, and has played a key role in building Performics’ talent and digital capabilities. Philippe’s career in media and advertising spans 30 years. He founded Aegis Media’s digital agency Isobar in France and in 2007 was appointed General Manager, Netbooster, before joining Performics in 2011.
Sergio Lorca, CEO, ZenithOptimedia, Latin America, said: “Philippe is a leading figure in the world of digital communications and marketing and we are delighted that he is now leading our digital operations in Latin America. We are expanding aggressively in the region and are establishing a reputation for forward-thinking digital strategy.”
Philippe Seignol, Head of Digital, ZenithOptimedia, Latin America, and Managing Director, Performics, Latin America, said: “I am hugely excited about the opportunity to develop ZenithOptimedia’s digital and performance marketing capabilities in Latin America. Alexis Thanasoulas has done an amazing job over the past two years and I am really looking forward to continuing his great work in collaboration with the market leaders in the region.”
About ZenithOptimedia
ZenithOptimedia - www.zenithoptimedia.com - is a leading global media services network with over 7,400 people working in 262 offices across 74 countries. We are part of Publicis Groupe, the world’s third largest communications group, and the world’s second largest media counsel and buying group. As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, ZenithOptimedia delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation across the full spectrum of paid, owned and earned contact points – the Live ROI planning process. The ZenithOptimedia Group of companies equips our clients with a full range of integrated skills across communications planning, value optimisation, performance media and content creation. Our key clients include Armani Group, ASUS, Aviva, BBC Worldwide, Bacardi-Martini, Electrolux, General Mills, Lactalis, LVMH, Nestlé, News Corporation, L'Oréal, Oracle, Puma, Qantas, Reckitt Benckiser, Richemont Group, Royal Bank of Scotland, Sanofi, SCA, Telefónica O2, Toyota/Lexus, Verizon and Whirlpool.
About Performics
Performics is a global performance marketing agency for the world’s most respected brands. The agency activates data to motivate participation, drive performance and optimize for action across paid, earned and owned digital channels. Founded in 1998 and headquartered in Chicago, the Performics network is active across 32 countries. Performics is a ZenithOptimedia company and the performance marketing specialist within Publicis Groupe. www.performics.com
