MEDFIELD, Mass.--(BUSINESS WIRE)--Berkshire Hathaway HomeServices, the real estate brokerage network operated by HSF Affiliates LLC, today announced that Prudential Page Realty has joined the network and is now operating as Berkshire Hathaway HomeServices Page Realty. The full-service brokerage adds to a growing roster of affiliates that have transitioned to the network during the past year. Berkshire Hathaway HomeServices now counts more than 32,000 agents and nearly 1,000 offices in 46 states.
Page Realty is a family-owned business led by Broker/Owners Al Rao, Ellen Kirsch Rao and Paul Rao. The brokerage, known for its professionalism and local market expertise, has provided quality service to the local community for more than 50 years.
“Our company is steeped in local heritage, and we proudly carry forward our traditions to Berkshire Hathaway HomeServices,” said Al Rao. “The combination of Page Realty and Berkshire Hathaway HomeServices will be a force in Norfolk County and surrounding areas.”
Paul Rao said the brand will help his company grow. “Our transition creates wonderful opportunities,” he explained. “We believe consumers will look for our new ‘Cabernet and White’ yard signs as symbols of quality service and integrity. Likewise, agents seeking to elevate their careers will want to represent Berkshire Hathaway HomeServices. The brand is a true ‘door opener.’”
With their transition, Page Realty agents gain access to Berkshire Hathaway HomeServices’ Global Network Platform – a robust suite of real estate tools and resources – plus professional education, business consultation, national marketing support and the exclusive Luxury Collection program that adds marketing clout for high-end listings. “The Global Network Platform gives our agents top-notch real estate tools powered by the freshest and most accurate information,” said Ellen Kirsch Rao. “The best just got better, and that’s great news for our homebuyers and sellers.”
Page Realty will commemorate its brand transition this afternoon with a ribbon-cutting ceremony and celebration at Franklin Country Club in Franklin, MA. The brokerage’s new yard signs are already appearing in the marketplace.
Earl Lee, CEO of HSF Affiliates, welcomed Page Realty to the network. “The Rao family and their hard-working agents are terrific ambassadors of Berkshire Hathaway HomeServices,” Lee said. “We’re proud they’re going forward with us in the network.”
About Berkshire Hathaway HomeServices Page Realty
Page Realty operates offices in Medfield, Medway and Wrentham, MA. Visit www.bhhspagerealty.com for details.
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices, based in Irvine, CA, is a brand-new real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Berkshire Hathaway HomeServices in early 2014 was named “Real Estate Agency Brand of the Year” by consumers in the 26th annual Harris Poll EquiTrend® study of the largest real estate networks. Visit www.berkshirehathawayhs.com.
Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.
Berkshire Hathaway HomeServices received the highest numerical Equity Score among real estate brands included in the 2014 Harris Poll EquiTrend® Study. Visit www.berkshirehathawayhs.com for details.
Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.
